The Opportunities and Pitfalls of Android Apps In China

With over 35 million active iOS and Android devices in China, there is no denying that the mobile app in the mainland is huge, the kind of scale that makes small and big investors alike eager to make their mark. However, such a market comes with its own set of potential as well as challenges.

Consider the top downloaded social applications by users in China:

(Source: China Internet Watch)

If your business is suitable for the apps market, entering China seems like a no brainer. However, there are challenges.

As Google has yet to formally support the Android Market in the country due to censorship concerns and ongoing discussion with the China government, the app market is fragmented with dozens of alternative stores operated by small studios. These independent outfits engage in fierce battle for app market dominance. Just to name a few, there is AppChina, Tencent’s app store, Gfan, HiAPK, etc. and many, many more.

(Source: Tech in Asia)

With such a free app market, it can be as a boom to businesses who can swoop in with useful apps and market it on multiple stores. However, this scenario is also riddled with ongoing problems such as piracy, malware risks, and lack of an app payment gateway.

Yet another consideration for businesses considering entering the China app market would be a unique industry dynamic quite unseen in other countries. Unlike “the long tail” theory, in China, a very small percentage of the applications (estimated at around 4%) accounts for more than 80% of active installations. Highly popular apps are getting the lion’s share of app users attention, while many others remain totally unheard of.

It does seem that until Google launches an Android Marketplace for China, the marketplace may not be as comfortable as it can be for businesses to get into. The future, of course, remains uncharted and as volatile as ever.

Like our facebook page:
http://www.facebook.com/PRDA.Asia

Or Follow us on Twitter:
http://twitter.com/#!/PRDA_asia

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 157 other followers

%d bloggers like this: