The Great War of Microblogging: Twitter vs Sina Weibo

With Sina Weibo launching an English platform to entice microbloggers to use its service, the battle ground is drawn. While both Twitter and Sina Weibo have their own merits, the decision to go for either or both is not an easy one.

PRDA Asia recommends that you evaluate both platforms with these findings.

With its engaging features such as Medal Reward System, Hall of Fame and rich media integration, Sina Weibo bodes well with entertainment and celebrity content. Twitter on the other hand stays true to its simplicity-is-king philosophy and is therefore an appropriate platform when it comes to business and professional content.

Though Sina Weibo is also available in English, a large majority of its users are in China and write in Chinese. Businesses wishing to enter China market will do well on this platform.

On the other hand, Twitter is largely a non-Chinese platform. Apart from its high usage rate in the English-speaking business world, increasingly more China companies reach out to English audience on Twitter.

It is also crucial to point out that, unlike Twitter whereby freedom of speech is upheld by-and-large, Sina Weibo accounts are regulated by the Chinese officials. Tales of government censorship and content control are rife. Twitter exists in a free yet mature market, while Sina Weibo exists in a less free, and growing market, so consider this when you decide to use Sina as a microblogging platform of choice.

Your choice between either platforms will depends on your target audience, business purposes and languages used.

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