Luxury-Insider.com is the top online luxury magazine in Asia. Their viewers are socialites and so their marketing needed to be social. Engaging their connoisseur class of viewers required a social media campaign targeted specifically at their elite members. High quality video and strategic placement in social network sites got Luxury-Insider the attention they wanted. Learn more http://prosperity-research.com/2009/04/21/prosperity-research-case-study-luxury-insidercominsiders-circle/
Prosperity Research Social Media Case Study: Luxury-Insider.com
April 23, 2009
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Uncategorized | Tagged: Accessories, art, Auction, Automotive, beauty, Boats, Collectibles, Connoisseur, culture, Electronics, fashion, financial, fine dining, Gifts, grooming, Home Decor, Hotels, Insiders Circle, Jewelry, Luxurious, luxury, Luxury Homes, Luxury Insider, Luxury Lifestyle, Luxury Magazine, Luxury News, Luxury Reviews, Novelty, Private Jets, Property, Real Estate, recreation, Resorts, Services, social media, social networks, Spas, Spirits, travel, Travel Agency, Vacation, video, VIP, Watches, Wines | 
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Posted by soutv
Social Media slams Banner Ads 2:1
April 23, 2009
Social media is clearly preferred by consumers over traditional marketing methods for receiving brand recommendations. Favoured 2:1 over banner ads, getting brand information from online friends is the best.
Read more @ http://prosperity-research.blogspot.com
Leave a Comment » | business, Hong Kong | Tagged: ad networks, banner ads, digital marketing, Douglas White, Hong Kong, internet, prosperity research, social media, social networks, video | Permalink
Posted by soutv
Consumers lead and business follows
April 16, 2009Business is migrating to digital strategies at an amazing rate. This territory once only for friends and family is becoming the new hot bed for businesses to stretch their ad budget and reach their illusive consumers. Find out more. http://prosperity-research.blogspot.com/2009/04/consumers-lead-and-business-follows.html
Leave a Comment » | business, Hong Kong | Tagged: #smm, consumer, facebook, internet, marketing, online, social media, social network, video, Youtube | Permalink
Posted by soutv
Social Media Case Study: Lamma Dragon Boat Race
April 16, 2009
Prosperity Research created a series of action videos highlighting the Lamma 500 dragon boat race. These were seed in social network spaces to engage fans. The results were high view rates, increased sponsor’s brand visibility and strong promotion platform for next years race. YouTube top video. Over 250,000 video views across all channels.
Leave a Comment » | business, Hong Kong | Tagged: #smm, events, Hong Kong, internet, prosperity research, ROI, SO-U.TV, social media, Social Media Marketing, social network, SOUTV, video | Permalink
Posted by soutv
Prosperity Research Data Driven: Video 8:1 Over Banner Ads
April 1, 2009Social media industry statistics continue to clearly show the power of the medium. Rich media, video, has 8 times as much attraction as standard banner ads. 79% of all business sites use video.
http://prosperity-research.blogspot.com/2009/03/data-driven-video-8-1-over-banner-ads.html
2 Comments | business, Hong Kong | Tagged: banner ads, behavior, behaviour, consumer, online, rich media, social media, vertical sites, video | Permalink
Posted by soutv
Social Media Marketing – the power of video, SEO, and Social Media
April 1, 2009Social Media Marketing Example: every good business has an interesting story to tell. This video shows how Prosperity Research and SOUTV worked with Servcorp Serviced Offices to create an educational, engaging, and brand building video series.
http://www.youtube.com/watch?v=I18tAGjfg4w
Leave a Comment » | business, Hong Kong | Tagged: Asia, Douglas White, Hong Kong, internet marketing, marketing, PR, prosperity research, Public Relations, social media, Social Media Marketing, video SEO Internet | Permalink
Posted by soutv
www.SO-U.TV Blog 