Consumers lead and business follows

April 16, 2009

Business is migrating to digital strategies at an amazing rate. This territory once only for friends and family is becoming the new hot bed for businesses to stretch their ad budget and reach their illusive consumers. Find out more. http://prosperity-research.blogspot.com/2009/04/consumers-lead-and-business-follows.html


Social Media Case Study: Lamma Dragon Boat Race

April 16, 2009

Prosperity Research created a series of action videos highlighting the Lamma 500 dragon boat race. These were seed in social network spaces to engage fans. The results were high view rates, increased sponsor’s brand visibility and strong promotion platform for next years race. YouTube top video. Over 250,000 video views across all channels.