Prosperity Research Social Media Case Study: Luxury-Insider.com

April 23, 2009

Prosperity Research Social Media Case Study: Luxury-Insider.com
Luxury-Insider.com is the top online luxury magazine in Asia. Their viewers are socialites and so their marketing needed to be social. Engaging their connoisseur class of viewers required a social media campaign targeted specifically at their elite members. High quality video and strategic placement in social network sites got Luxury-Insider the attention they wanted. Learn more http://prosperity-research.com/2009/04/21/prosperity-research-case-study-luxury-insidercominsiders-circle/


Social Media slams Banner Ads 2:1

April 23, 2009

Social Media slams Banner Ads 2:1
Social media is clearly preferred by consumers over traditional marketing methods for receiving brand recommendations.  Favoured 2:1 over banner ads, getting brand information from online friends is the best.

Read more @ http://prosperity-research.blogspot.com