wireless headset for hands-free communication in Asia

From Manifest Marketing Asia and Phonak Communications.  Asia is quickly becoming a hub for large scale events and exhibitions.  However, many event management teams are still a little green when it comes to crowd control and security.  The Shanghai Expo in China proved to be one of the most chaotic and disorganized exhibitions in 2010.  Ideal for team communication at concert halls, large scale exhibitions, hotel security, event management and crowd control, Phonak Condor is a useful tool to ensure effective teamwork.

Phonak Asia has developed a line of hearing aids that would ensure clear communication in crowded and noisy situations.  Phonak’s CONDOR, is a hands-free mobile hearing systems that allows a team of up to 6 members have ‘full-duplex’ communication.   This simply means that colleagues can talk and listen simultaneously without having to press a button as you would with a talkie talkie). While a team of six can communicate freely using phonak audeo’s Condor, an unlimited number of staff can also listen in to the conversation over the closed Condor network.

With a comfortable earpiece that is designed for a long time usage, Phonak Condor provides clear communication as well as hearing and noise protection.  Also,  CONDOR is that it doesn’t need a base and is completely mobile. The mobility of condor is what security team in Asia are looking for since it can be used in a network with a range of 800 meters. CONDOR is integrated with the latest digital encryption technology for total security as well as taking confidentiality on the highest level.

Manifest Marketing Asia has seen the potential and ability of PHONAK’s in providing and developing the latest technology that could be used by a network that could not be interfered even with the noisiest environment . PHONAK introduces CONDOR all over Hong Kong and received substantial and good reviews because it offers the best and robust tool for security monitoring that it is simple and easy to use.

For more details about phonak’s condor, Please visit Manifest Marketing on Facebook and Twitter.

Facebook，Twitter有成千上萬的Fans=成功?

作者: Mavis Fan (香港)

一間公司投資在社交網絡的成功不是取決於Facebook有多少朋友，Twitter有多少追隨者，這不 是計算品牌的主題有多時尚或YouTube有 多少的意見。而事實應該是和其他標準的營銷渠道如電視廣告、雜誌平面廣告等一樣，網上營銷策略有否推動你的業務？

由於受到經濟危機的沖 擊，在2008年初，連鎖咖啡店星巴克(STARBUCKS)的銷售已經開始下滑，固該連鎖店於2008年7月初推出一個論壇MyStarbucksIdea.com，讓消費者提出意見及問題，並在某些情況下， 讓他們發洩對星巴克的 不滿。至現在，該網站現己有 18萬註冊用戶。 用戶提交了8萬個意見，其中有50個意見被接納並已實施在店內。

星巴克於Facebook累積了570萬的粉絲和在Twitter累 積了77.5萬的追隨者，但如果星 巴克有了這人脈、網絡，卻從不知道為什麼消費者喜歡星巴克這這個品牌、消費者的意見，那網上營銷仍算是失敗，星巴克就會白白浪費這個優 勢。所以星巴克很快便 發現並利用網上營銷渠道，與消費者建立關係。首先，星巴克開發了一個論壇聆聽和接納消費者的意見，而且在去年夏天，他們在Facebook舉行了免費蛋糕優惠，消費者可以到訪他們的網站或Facebook上的網頁並下載一張免費的優惠券。

星巴克在社交網絡宣傳上成 功，是因為他們不在乎於Facebook有570萬什至更多的粉絲，然後向他們推出硬銷式的宣傳。而是因為他們 直接透過社交網站與熱愛星巴克的 人分享意見，討論他們喜愛的飲料，參與消費者的對話。久而久之，粉絲更主動的詢問星巴克的動向和有更多的粉絲參與對話。由此可見，現在的營銷模式已經轉 型，利用社會網絡媒體宣傳的好處是你不需要花費大量金錢，你只需要花費時間，但是物有所值。

若有任何意見，歡迎到facebook與 我聯絡或到我的微博關注我吧!

Wireless Communication made clear in Asia

(Manifest Marketing, Hong Kong)

PHONAK Serenity DPC distributed in Asia by manifest Marketing has been providing the best noise cancellation and hearing protection technology throughout Asia and continues to develop its product with the help of Manifest Marketing.

Serenity DPC is a headset and earpiece perfect for noise control , hearing protection and securing good communication in busy nightclubs, crowded concerts, loud events, racing competition and popular exhibitions. One of the best gadgets available now in the market is probably the SERENITY DPC, a dynamic hearing technology developed by Phonak which is expert in audiology and sold throughout Asia by Manifest Marketing.  Serenity DPC enables people to communicate clearly even in extremely noisy environments. Loud sounds and even gunshots can be limited to a comfortable level wherein people can communicate with each other especially in giving clear instructions and information by the earplugs.

Pilot and user Jean-Louis comments, ” It was just fantastic,” he says. “The system was easy-to-use, comfortable, and it protected me both inside the cabin and outside the helicopter. I wore it regularly for six hours or more; no noises sounded too loud and I could communicate normally.” Phonak Serenity DPC provides an intelligent, adaptable, reliable system that would protect the user comfortably for hours at a time.

No more disturbing static and loud noise that can make interrupt the delivery of crutial information or hearing.

To know more details about SERENITY DPC from Phonak. Visit their distributor in Asia, Manifest Marketing on Facebook and Twitter to get the latest updates.

利用微博環遊世界?

你有想過玩微博能令你免費環遊世界嗎?
英國一名男子僅靠Twitter，在30日內分文不花遊歷了半個地球。

全球用戶超過9000萬，每日發出高達6500萬訊息的Twitter，一個社群網路及微網誌服務，是現時主流微博平台之一。用戶可以經由SMS、即時通訊、電郵、Twitter網站或Tweets，輸入最多140字的更新。每個文字更新會顯示於用戶頁，而且每個用戶都可以即時看到訊息。

於09年1月，英國Twitter用戶，34歲的保羅 史密斯（Paul Smith）想去新西蘭坎貝爾島遊玩，希望依靠世界各地「博友」幫助在30天內到達目的地。
出 發前史密斯為這次旅程定下多條規矩，他只接受Twitter用戶幫助，旅程路費、食宿由「博友」支付，不會停留一個地方超過2天，若2天後無處可去便宣佈 挑戰失敗。09年3月1日史密斯正式出發，期間途徑荷蘭、法國、德國和美國等地。途中他為一家名為「水」的慈善機構籌得5000英鎊善款。09年3月30 日到達新西蘭，可惜最終「博友」未能為史密斯提供到坎貝爾島的船隻，這個免費旅程被逼提早結束。

史 密斯這次旅程行程、住宿全由「博友」安排，熱情「博友」來自各行各業，為他提供酒店床位、船票、機票。史密斯在旅程中不斷更新微博，讓「博友」知道自己動 態，雖然未能到達坎貝爾島，史密斯卻認為能提早回家與新婚妻子團聚未必不是一件好事。史密斯表示30天旅程讓他感到團體力量的強大，旅程改變了他的一生， 今後他將會多與給自己提供幫助的「博友」交流。

這趟「免費旅遊」顯現出現今人與人之間的聯繫、關愛、幫助和溝通絕非只限於網上世界。透過互聯網，天馬行空的虛擬想法也能令你夢想成真。也許我也是時候計劃一下我的「微博之旅」。

作者: Frek Cheung
與我聯絡: Facebook: Frek Cheung

利用微博環遊世界?

利用微博環遊世界?

你有想過玩微博能令你免費環遊世界嗎?
英國一名男子僅靠Twitter，在30日內分文不花遊歷了半個地球。

全球用戶超過9000萬，每日發出高達6500萬訊息的Twitter，一個社群網路及微網誌服務，是現時主流微博平台之一。用戶可以經由SMS、即時通訊、電郵、Twitter網站或Tweets，輸入最多140字的更新。每個文字更新會顯示於用戶頁，而且每個用戶都可以即時看到訊息。

於09年1月，英國Twitter用戶，34歲的保羅 史密斯（Paul Smith）想去新西蘭坎貝爾島遊玩，希望依靠世界各地「博友」幫助在30天內到達目的地。
出 發前史密斯為這次旅程定下多條規矩，他只接受Twitter用戶幫助，旅程路費、食宿由「博友」支付，不會停留一個地方超過2天，若2天後無處可去便宣佈 挑戰失敗。09年3月1日史密斯正式出發，期間途徑荷蘭、法國、德國和美國等地。途中他為一家名為「水」的慈善機構籌得5000英鎊善款。09年3月30 日到達新西蘭，可惜最終「博友」未能為史密斯提供到坎貝爾島的船隻，這個免費旅程被逼提早結束。

史 密斯這次旅程行程、住宿全由「博友」安排，熱情「博友」來自各行各業，為他提供酒店床位、船票、機票。史密斯在旅程中不斷更新微博，讓「博友」知道自己動 態，雖然未能到達坎貝爾島，史密斯卻認為能提早回家與新婚妻子團聚未必不是一件好事。史密斯表示30天旅程讓他感到團體力量的強大，旅程改變了他的一生， 今後他將會多與給自己提供幫助的「博友」交流。

這趟「免費旅遊」顯現出現今人與人之間的聯繫、關愛、幫助和溝通絕非只限於網上世界。透過互聯網，天馬行空的虛擬想法也能令你夢想成真。也許我也是時候計劃一下我的「微博之旅」。

作者: Frek Cheung
與我聯絡: Facebook: Frek Cheung

What’s the scoop?

A Top Model contest intended to showcase talented Chinese female models around the country. Sponsored by Mina Magazine, Scawaii Magazine and Clean and Clear, contestants in teams of 2, across China can either 1) submit a video of 1 minute in duration along with photos or 2) have their video recorded at the official recruiting sessions—members on Tudou will then be able to vote on their favourite wannabe.

Videos taped at recruiting session

Videos submitted by the hopefuls

Why this works?
Many video-based campaigns in Hong Kong and China cannot seem to reach its full potential and generate enough buzz mainly because Companies cannot get very many people to submit videos to contests. Although people in Hong Kong and China love taking photos and sharing them via social media, videos is a bit of a different story.

Video: http://www.tudou.com/programs/view/iOkXaZ7-cGg/

Online and Offline
To maximize coverage and reach for this campaign, Clean and Clear has full support—online and offline. Videos and photos of the contestants are viewed exclusively online, while the winner of the contest will also be featured on Mina, Scawaii (print spread deal) and Clean and Clear (television commercial contract).

Optomizing SocialGraph
On the contest website, Clean&Clear also provides a list of guidelines for contestants to help them get the most votes. The main social networking platforms seem to be divided into 3 categories: 1) QQ 2) other messenger application 3) blogs and microblogs (sina, weibo) 4) Forum and bulletin boards. There may be 7 billion Chinese people in the world and digital media has the ability and potential to reach about 150million of them (living in China).

3 Apps 1 Date

By: Josie Tao (Hong Kong)

Can we agree that first dates are dreadful? After weeding out dozens of lunatics, social climbers, gold diggers and the downright jerks, you find the one man/woman that you really think you would get along with.

Feating Iphone as Batman on your First Date
You finally have that one chance to have some 1-on-1 time with this person and you plan the most romantic,fun and interesting date hoping to impress him/her. Picking out a restaurant alone is a science—Is the lighting flattering? Are the staff Hooteresque and your date’s eyes are wandering?

After all the planning you arrive to the restaurant in a confident stride. As you see your date arrive from a distance, you suddenly find yourself sweating profusely, tongue tied in a knot and brain numbed. Technology is suppose to connect us and make our lives easier, so does it have the capacity to prevent a first date disaster?

Tech Geek by Day, Sommelier by NightYou are confident that you look smart in your new Ted Baker shirt. Your date looks so hot (not Heidi Montag hot,Eva Mendes hot) you are trying your best to resist snapping a photo of her and sending it to all our friends with a note saying “suck it!”. You are usually the Stella and Loafers kinda guy and she’s probably the jeans and t-shirt kinda gal, but tonight she got all decked out for the date and you know its time to step up and impress her.

With a little help from WineToMatch, any average geek can order wine like a pro to impress the girl. By putting in some information about the type of food you are ordering, the iphone application selects wines to pair with your meal.

The inevitable awkward silence
No matter how much you have in common with this girl, awkward silence always manages to creep in. It has nothing to do with your conversational skills or how interesting she is—you are still getting to know each other and it takes a while to be comfortable with those quiet gaps. However when the quiet gaps start to feel like a dark and steep trenches of silence, a glimpse of Hong Kong 爛 gag is a fun way to loosen up.

If you don’t know already 爛 gag are local Hong Kong brainteasers usually with a play on words. Why not take turns asking each other 爛 gag and see how gets more answers right? It might be a little geeky but keeping a first date light and fun is important.

Preparing for the worst
Sometimes Mr Dreamy who you thought was funny, sharp and smart might actually be a Spencer Pratt–unfortunately, you have discovered this in the middle of your Mango Martini as he makes fun of your iphone cover and checks out the waitress. You can try to sit through it and hope to God that the baked lasagna you ordered will arrive A-sap or you can enlist the help of Fake Call.

This app allows you to stimulate a phone call with a number and name you customized in advance. You can even set the app to keep calling after you decline the first call (while you politely insert line— “normally I won’t take this but they my aunt Lily has called 4 times! It must be urgent….”).

So will technology make our dating life a little easier? Maybe. Or are all these applications over-complicating and manipulating something that is suppose to be simple? Perhaps. You probably would not to use them every time you go on the first date, but the old saying rings true—“better safe than sorry”.

Social Media: In Sickness and in health

(Josie Tao, Hong Kong)

Social Media is Fun and Games

Social media is about having fun–sharing your new photos from the junkboat trip, commenting on your besties new outfit on her profile picture. So what happens when you are not living like a rockstar and feeling more like rock bottom? How does Social Media measure up?

A Dedication
Vienna, a woman in her early 20s, have been in and out of the hospital for SLE (Lupus) more times than she can count on her fingers and toes combined in the past few years.

Although she is in serious conditions (an attack left her in a coma for days and in the hospital for months, recently she has had 2 epilepsy in 2 weeks), we slowly learnt that Vienna is actually one of the luckier ones with Lupus in the hospital. Only a few beds away, Jennifer* has been in a coma for 2 months after a fatal attack caused by Lupus. While another woman in the same wing is confined to isolation —her skin is so inflammed and in such poor condition it will be easily infected from airborne germs.

(

(Yup, LupusOrg is following LadyGaGa, who revealed she tested for Lupus just a couple weeks ago)

Finding support: Online and Offline
Vienna is the kind of woman that can make anybody laugh. Very quickly, she became the nurses’ favourite for her positive outlook and energy. One day, one of the nurses came up to her and goes, “it will be really good if you can talk to Jennifer’s mom, she is having a very difficult time dealing with all of this.”

I can tell both Vienna and Jennifer’s family find relief in talking about her disease with other families going through the same thing—but not everybody in this position is 1) quite as open or 2) get to meet other people going through the same experience. And if the ultimate goal of digital media is to connect with other people and to share your experience, how will it measure it in the time of crisis, sadness and sickness?

Can digital media Band (us) Together?
With Women between 20-50 being most at risk, it is not surprising that http://www.lupus.org developed by Lupus Foundation of America is very digital forward. While visitors may choose to donate online, the website also lists all a variety off offline donation and volunteering options. Connected to a Facebook,twitter, youtube, blog and myspace, LFA is the most interactive and informative assocation for Lupus online. The facebook page has an active discussion board while their website has a Q and A blogpost every month with Doctors that specialize in treating Lupus called “15 questions with”. Each month, visitors to their website submit questions on a specified condition of Lupus.

FACEBOOK、微博起錨！

作者: Mavis Fan (香港)

還記得早期社交網路的服務網站為線上社群的形式。那時是我初中的時期，我們多透過聊天室進行交流。隨著部落格等新的網上交際工具的出現，我們可以透過網站上建立的個人首頁來分享喜愛的資訊，例如xanga，差不多每一個香港學生也有一個戶籍。直至2002年至2004年間，世界上三大最受歡迎的社交網路服務類網站是Friendster、MySpace、Bebo。在2005年之際MySpace成為了世上最巨大的社交網路服務類網站。Facebook隨後於2006年一躍成為全球使用者量增長最快的網站。至現在，Facebook的用戶數目仍在快速增長。至7月為止已將超過５愈的用戶量，過去一年，Facebook每天新增大約50萬個用戶，但單在5月份，新增用戶數目多達3,000萬個左右。

根據調查顯示，2010年之前”80後”的一群年青人會超過嬰兒潮的數目，他們當中的96%會加入社交網絡，而更有趣的是社交網站將取代色情工業成為網路首要活動，我可不知道原來色情網站一直是網路的首要活動！？你們又知道社交網站比其他傳播媒體的優勝地方嗎?那你們要看看以下的數據了: 廣播(radio)花了38年才達到500萬人門檻，電視花了13年達到5000萬人門檻，網路只花了4年就達到5000萬人門檻，IPod呢?只花了3年就達到5000萬人門檻，facebook在過去9個月增加了一億用戶，而apple的應用程式在9個月內下載了10億次。可以想像，如果facebook是一個國家，它是第四大的了！而以現在統計，八成Twitter用戶是透過手機隨時隨地更新內容，最近看到一段短片，很搞笑的呈現了Twitter這類的微網誌世界。

Twouble with Twitters: SuperNews!

不知大家又有沒有寫blog的習慣？現在全球有超過2億個部落格(BLOG)，其中54%用戶每天更新內容，34%的部落客(BLOGGER)會對產品或品牌評價和貼上看法，人們對於社交網站的品牌價值更什於google搜尋結果，一個驚人數據，78%消費者更在意同伴/朋友/同儕的評價，遠超於只有14%的消費者相信廣告。現在不再是推銷式的年代，我們不再搜尋產品服務，而是產品服務找到我們。

社交網站不是短暫的熱潮，而是溝通模式的典範轉移，我們要先聽消費者聲音，然後才銷售。現在我們這些消費者才是推銷員呢！

若有任何意見，歡迎到facebook與我聯絡或到我的微博關注我吧!

Primero Asia : Custom earpiece for clear communication

Summary: Primero is the leading headset for an clear transmission of information that can be made even on the noisiest environment because of PHONAK uses the best noise protection technology.

Have you ever walked through the sidewalks of Hong Kong near construction sites? Noise coming from heavy duty machinery, drilling are intolerable. Communication in noisy areas like this is possible in such areas since Manifest Marketing never fail to provide a communication solution for noisy environments or crowded areas in all countries here in Asia.  PHONAK‘s easy to use earpiece is popular amongst event managment personnels, nascar car racing crew, construction site managment and even helicopter pilots.

In securing a public or private establishment in Asia, clear communication is essential for teams to take and recieve clear instructions. Phonak’s Primero eliminates confusion and blocks any noise that may affect the transmission.

PHONAK COMMUNICATIONS, in partnership with Manifest Marketing,  launches a new technology that allows clear and efficient transfer of information to those who are working on public and private security. PHONAK launches PRIMERO as a communication tool that would make transmission of information clear in the noisiest environment. Primero is a small earpiece that has a noise cancellation technology and can be used comfortably by any person. Phonak aims in providing small yet efficient gears that would be very much useful for security team. Primero is also a premier gadget as motorcycle communication headset and is wearable even with helmets.

Manifest Marketing provides all alternatives as what users do need for noise reduction technology that is very much possible together with PHONAK. Primero proves to be viable as it offers good speech transmission and is thoroughly used in crowd surveillance and monitoring especially on crowded places and streets in Hongkong.

For more details, visit Primero‘s distributor in Asia, Manifest Marketing on Facebook and Twitter to get the lastest updates.