Need a novel way to promote your brand? Edible Arrangements HK uses social media to do just that!

May 11, 2011
These days, it’s not enough for your brand to just have a website. It’s not enough that you’re online and that you carry on with your traditional methods of marketing, advertising and public relations. These days, given the fast emergence of mobile platforms such as 3G and WiFi-cable phones and tablets, the key lies on social media and how you can utilize this to not only attract new clients but to amplify existing marketing efforts as well.

Social media platforms such as Twitter, Facebook and Weibo have already become intrinsic parts of just about every person’s life that it is now a must to tap these platforms. Moreover, tapping these social media platforms can also be cheaper and, in so many cases, far more effective.

Take the case of Edible Arrangements. Edible Arrangements Hong Kong, which has two branches – one along Nathan Road in Jordan and another one at the third floor of IFC Mall in Central, offers fresh fruit arrangements. Because they want to introduce their products to as many people as possible and through the most cost-effective way, they considered social media marketing. The people behind Edible Arrangements Hong Kong are well aware that getting a social media provider can do wonders for their business.

Prosperity Research Digital Agency or PRDA is one of Hong Kong’s most established social media companies. With more than 250 successful campaigns to boot in a span of just 5 years, it was but a natural choice for Edible Arrangements to tap PRDA for their store launches and other events that aim to not only boost sales but to also strengthen name and brand recall. PRDA created, developed and maintained a cost-efficient social media marketing campaign for Edible Arrangements. And with the favorable responses so far, PRDA sure proved that social media marketing can be “manna” from heaven especially for up and coming businesses.!/ediblearrangehk!/prda_asia