If you’re still in doubt as to just how powerful social media is and can be, then you’re in for a sweet surprise. Social media will actually play a key role in the promotional efforts for a drawing contest for kids. Edible Arrangements Hong Kong, through their preferred social media company PRDA (Prosperity Research Digital Agency), is set to launch one of their biggest treats yet for customers of their renowned fresh fruit arrangements – a drawing competition for kids with ages between 3 and 10 years.
All the participants have to do is draw how a special occasion would look like. They can also fill the overleaf with colors and bring (or send) the drawings together with the duly accomplished form (which you can download from the Edible Arrangements Hong Kong website) to either stores: G05 Nathan Square, 348 Nathan Road, Jordan, Kowloon or at Shop 3012, IFC Mall – Podium, Central. The winners will be published on the Edible Arrangements Hong Kong TV, website as well as official Facebook Page. A total of three (3) winners will be announced at the end of every month and each will win delicious treats!
And since the competition is valid all year round, it is truly vital to infuse social media and its power to the campaign. PRDA, which has more than 250 successful campaigns under its belt, will ensure that the contest will be well-participated in with the help of social media. Not only that, PRDA will also ensure return on investment, engagement with target markets, good brand recall and effect brand protection for Edible Arrangements Hong Kong. And all that with the help of cost effective measures that include social media!
So who still thinks it does not pay to understand and use social media?