How Business is Adapting to a Design Driven World

Business is changing, and PRDA can help you build bridges between information and graphic design. The economy is no longer driven by information alone, but relies heavily on graphic design now as well. Simply put- businesses with well designed materials make more money. Design is constantly changing and updating, so keeping up with what consumers want is a full time job. This is where PRDA comes in.

Design is everywhere. With social networking sites like Facebook and Twitter growing exponentially, it is crucial to have an online presence. Having a well designed brand is only the beginning. Every business, especially small business, must carry their brand across a wide range of platforms. You can hand out business cards on the street all day and still only reach a small fraction of the business that social media will bring in. The internet and social networking target your specific audience, and then reel them in with aesthetics. Graphic design may seem like art, but in reality it is extremely deliberate and strategic. Business everywhere is changing to accommodate the consumers’ appetites for instant access. The only way to be successful is to join PRDA on the social media bandwagon.

The business world isn’t the only thing that’s changing. Graphic design professionals can no longer hide behind a computer screen playing with the pen tool. Design skills and business skills are converging. Without the ability to manage both, designers will soon find themselves out of work. Find out more about how design is changing in our next blog post!

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