Turn Your Business Green With the Help of Accor PLANET 21

 

Green businesses used to be a rare sight, but are becoming more common as consumers demand eco-friendly options. Stay ahead of the game and live up to consumer demands the same way that Accor’s PLANET 21 programme has. With such a variety of strategies available, taking a company from a carbon-producing wasteland to an eco-friendly wonder can be much simpler than many people think.

Accor’s PLANET 21 programme focuses on seven key factors to build green hospitality into their hotels. By focusing on specific elements such as recycling, reducing carbon footprint, and constructing sustainable buildings, Accor is well on its way to moving towards its goals for 2015.

Recycling is an excellent way to turn heads. PLANET 21 has already made a huge impact by increasing Accor’s recycling programmes to include most hotels and for a variety of different materials. It may seem as though this technique is a fad or does very little, but by reusing products, the planets resources are being saved. Instead of a garbage dump growing, trees and wildlife will be saved and preserved for future generations to enjoy.

Another great step is to invest in eco-labeled products. Use sprays, towels, and other cleaners that are marked with an organic or eco-label that is safe for people and the environment. Pass up the chemicals in bleach and other standard products to create a positive change. Accor hotels are making the transition to provide guests with green soaps, shampoos, and basic necessities, including cleaning products. Use sprays, towels, and other cleaners that are marked with an organic or eco-label that is safe for people and the environment. Pass up the chemicals in bleach and other standard products to create a positive change.

Get started on making the transition to become a green business.

Learn more about the PLANET 21 Programme here: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
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App vs. Mobile Web For Your Business: PRDA Helps You Decide

Smart businesses engage with their increasing mobile audience through either a native app or mobile-optimised web. PRDA helps you weigh the pros and cons of each and pick the perfect choice for your business needs.

Rapid advances in HTML5 will narrow the capability gap between mobile-optimised sites and native apps. PRDA recommends that you consider the following before embarking on developing either (or both):

What kind of need does your content serve? A native app offers a deeply immersing experience for your customers. This is a significant advantage on tablet devices, and even more so with niche topics, such as the NY Times election app.
On the other hand, if your business serves some kind of utility function, mobile web will be a better bet. Content publishers, such as newspapers and government services, favor mobile web because it runs on many common smartphone browsers.
How do you want to engage with your customers on these devices? Mobile web offers simple interactivity such as user login, which bodes well if your objective is to offer a fuss-free user experience.
An app would be a better choice for those who want to monetize this engagement. With a superior user interface, apps engage users more deeply and achieve better advertising performance.
What are your cost considerations? Without a doubt, building a mobile-optimised site is much cheaper than developing an app, both in terms manpower and time.
On the other hand, monetisation is often easier on native apps. There is much more room for creative ads development within an apps environment, which can command an advertising premium.
In the debate of native vs mobile web, PRDA recognises that consumers are fast moving towards a ‘multi-screen’ world. Businesses would do well to formulate their communication strategies across a variety of touch points.

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