For most small businesses with a website, the holy grail for their online success is web traffic. However, page views and unique visitors, although important metrics to measure, are just one part of the overall story to online success.
Just how engaged is your web traffic to your content, brand, and site?
Building a site which has a strong sticky factor – that is, one that will make your audience return again and again – doesn’t necessarily need technical skills. What you need is time and effort, and plenty of both.
Connect with a blog. Probably one of the best decisions you can make for your website is to maintain a blog to engage with your audience. Build a blog packed with useful content, such as how-tos, product demos, and interviews. Present your blog in a conversational tone (read: not pre-approved sound bites) and watch your audience interaction increase.
Engineer a community on your site. Simply throwing a message board or enabling a commenting function on your website is not enough to make your site a success. To be truly successful, you need to give your audience a voice by listening for their concerns, responding to their comments, and sourcing feedback at every touch point. Gamification and reward programmes are also great tools for audience engagement.
Make everything shareable. With stellar content and an active community, you now have the power of social networking at your fingertips. Make everything on your site – articles, photos, videos, PDFs, etc – easily accessible to anyone, by anyone. There are many ways to do this, but installing plug-ins to allow your audience to share on Facebook and Twitter is a good first step to build brand awareness and increase word-of-mouth.
What are your favorite ways to get your audience even more engaged on your website?
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