How Your Business Can Benefit From Pinterest (the Edible Arrangements Experience)

November 12, 2012

Pinterest is undoubtedly one of the most successful social networking websites these days. With an average of 1.36 million users every single day (and the number seems to only increase as time goes by), Pinterest is definitely the place to be if you want to create a good web presence, not only for yourself, but for your business.

But exactly how does a business with niche products and services like Edible Arrangements Hong Kong benefit from a popular social photo pinboard like Pinterest?

For one, the sheer number of users is already an important reason as to why you should join the community. With over a million users per day, just imagine how many potential customers are within your reach!
Secondly, Pinterest allows businesses to target an active female audience. Roughly 28 percent of Pinterest users are mothers who have a household income of US $100,000 and above (source: Modea). Businesses and products that serve females and mothers, such as Edible Arrangements Hong Kong with its fresh and healthy fruit bouquets, do extremely well with attracting new customers on Pinterest.

Thirdly, Pinterest also gives its users the chance to showcase or feature products and ideas that may be associated with their existing products. These white chocolate covered strawberries below may not be the exact products from Edible Arrangements, but since Edible Arrangements does offer fruit bouquets with chocolate covered strawberries, it can be used as a powerful cross-over tool to drive more customers to Edible Arrangements Hong Kong.

There are still so many benefits of joining Pinterest but perhaps the best way to really fully understand the advantages is to join the community. Start by following the Edible Arrangements Pinterest account and see how your own business can benefit from it as well.

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