In the year 2013, your business will fall behind if it doesn’t have a presence in social media. Before buying a product, trying out a restaurant, or visiting a star attraction, consumers turn to social media to do their research. When a small business has little to no presence online, consumers are likely to turn a blind eye. Here are some simple tips to guide you in your social media experience.
Have a Strategy
There are plenty of social media platforms to choose from, but your business doesn’t necessarily need to be on all of them. Which platforms are your target customers more likely to be on? With over 1 billion users, Facebook is a very popular choice. Products with strong visual images will perform best on Instagram and Pinterest, while Yelp and Foursquare accounts are crucial for restaurants and shop owners.
Regardless of how many content contributors you may have, ensure that your business is represented the same every time. All of your messages should have the same tone of voice, the same style, and the same subject matter. Consistency in posting frequency is crucial as well. Clogging up your fans’ newsfeeds will cause your messages to lose meaning and your business to lose followers.
One of the most common mistakes businesses make in social media is being too impersonal. Try not to self-promote too frequently; these types of messages will come across as advertisements and will cause fans to lose interest. Build a community with your fans and gain their trust. Listen to their comments and always respond to feedback, even negative ones. Responding to negative feedback is one of the easiest ways to stop negative word of mouth dead in its tracks, and a great way to turn a disgruntled customer into one who’s willing to try again.
For more social media advice, visit PRDA online.