Marketers are always looking for new ways to reach more consumers within their target audience. With an increase in mobile use and social media, marketing strategies are evolving. SoLoMo, a new marketing strategy, has proven to be very successful in today’s electronic world and PRDA has taken note.
SoLoMo combines three things that today’s consumers rely on when searching for products and services: SOcial media, LOcal information, and MObile usage. Mobile devices utilize users’ locations to deliver relevant information online and through social media. This technology can be taken advantage of to reach consumers in your target market.
China has surpassed the US as the world’s top smartphone market. There are over 1 billion mobile subscribers, with over 400 million consumers taking advantage of mobile web. China is also home to the world’s largest e-commerce market with an expected worth of 2 trillion yuan by 2015. Mobile usage, e-commerce, and social media usage have all increased significantly every quarter.
How can your business capitalize on this new trend in China? Use social media tools to drive traffic to your product.
Creating business pages on the best and most used social networks will give your company more visibility and will allow you to build trust in your brand. This also allows you to introduce offers locally to your target consumers. Mobile users spend most of their time on social media, so don’t miss out.
Be sure to include localization in your web pages and online stores. This localization will be useful when mobile users search for a specific product online. Optimize your website for mobile usage and consider developing an app for your consumers to use. Mobile users are people of action, so be sure to include all your information: phone number, location, hours, and special offers.
For more advice on how to maximize your social media experience, visit PRDA online.