The popularity of Facebook is no stranger to internet users. With additional features such as check-ins and search results, it has benefited all types of users; be it a student, a freelancer or a small business owner, Everyone depends on Facebook for their social and business necessity.
Facebook added another feature, Graph Search, to its bank. Graph search enhances your search for brands as it returns results which have been liked by your friends on Facebook. Furthermore, it searches localized brands, based on your location, giving the user accessibility to visit the place personally. This provides small home-based brands a chance to increase their audiences, with only the small task of improving their Facebook page.
Facebook uses Graph Search, using its 1 billion users and their recommendations, to turn up the right brands based on your likes, friends’ recommendations and location. Small business owners hence need a strategy to improve their local approach and gain customer satisfaction. This includes:
Updating and managing an official Facebook page. Ensuring that the address and contact number on the page is correct. Brands should also promote this Facebook page like: “Like us on Facebook: http://www.facebook.com /<insert brand name>”
Create your customized gallery. Shorten URL’s and post photos and videos of recent events of your brand. Upload them yourself as only directly added photos and videos appear on Graph Search
Focus on content creation such as blogposts to increase local and international outreach
Organize monthly giveaways and promotional offers to increase likes and reviews.
Search users who have liked or checked-in and engage on a more personal level to gain loyalty.
Implementation of this strategy involves expertise in multiple aspects of social media. JamiQ features and complete packages offer an all-in-one solution for your social media marketing and development needs. Contact JamiQ and find out how social media can work for you.
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