Facebook Hashtags Are A Brand’s Best Friend

With Facebook recently adding hashtags to its platform, some people are asking what a hashtag is. The hashtag, which appears as the # symbol in front of a word, are used to organize conversations about public events, pop culture, people, places and topics. While Facebook is new to hashtags compared to other social media sites, it’s 1.15 billion users present a great opportunity for marketing efforts. Facebook hashtags can help your brand in many ways. JamiQ can help you make the most out of Facebook hashtags, making your brand successful.

Facebook hashtags help amplify your brand by helping an idea or new product catch on with your own special hashtag, giving people an easy way to share information about that product or idea. Your brand can cross social platforms by posting to all of them with the same post now that hashtags in Facebook are more searchable. Your brand can promote specials or events by using special hashtags in your posts. Lastly your brand can capture new fans and potential leads by reaching like-minded individuals within key audiences. JamiQ has features which help you use your hashtags wisely.

JamiQ’s Insights and Discovery feature helps you discover insights into what the majority of conversations are talking about, so you know what’s trending. The most used words in the content that JamiQ captures are extracted and trended according to the frequency of their occurrence in the social media posts. Of course, social media is a global phenomenon that impacts everyone from every country in every language. This is why JamiQ’s Multilingual Monitoring feature lets you monitor social media in any language from any market. JamiQ also provides a one-click translation option for any foreign language post. With JamiQ and Facebook hashtags, your brand is sure to get noticed across the globe!

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Also, be sure to check out this infograph for more information on Facebook hashtags: http://www.pinterest.com/pin/119556565081710215/

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Business Structures And Management Styles In Hong Kong: What To Expect

Opening a business venture in Hong Kong soon? If you’re new to Asian culture (particularly how Hong Kong locals and fellow entrepreneurs run things) then you might need to read on. There are several interesting management styles and business structures in Hong Kong that may interest you and may help you as you pursue your dream to make it big in this amazing and highly urbanized city.

Perhaps the most important aspect you need to understand about Hong Kong businesses is that these are almost always founded by a Chinese family and these remain under the control of that said family. Because these are family-run, it also means that the decision making usually lies on the head of the family. Hence, if you want to properly introduce your company and perhaps pitch a possible partnership, it’s best if you go straight to the main man himself. Although this idea of family-run industries has good sides, there’s also a disadvantage. For one, because the main man is the only one who makes the big decisions, those below him do not have the immediate chance of climbing up the corporate ladder. Because of this, those below him including non-family members of the workforce, resign and start their own ventures.

Management styles in Hong Kong, on the other hand, also revolve around family and respect. Respect for the main man, for instance, is, naturally, expected and proper. If decisions should be made business-wise, again, expect the responses to come from the main man.

Another important Chinese management style is the culture of gift giving. It is but normal to give and receive gifts. The Hong Kong folks see this as a good way to develop and maintain business relations.

Have you encountered any of these management styles and business structures? Share that experience with us on the Business Registration Hong Kong Facebook Page.

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How To Manage Customer Expectations And Avoid Licking Wounds

So here’s the basic truth: service quality is directly related to customer expectations. Deliver more and people will love and rave about your company. Deliver less and expect complaints and even damaging costs. Managing customer expectations is a must for every entrepreneur. You should not only know what to do to deliver a good experience for your paying client but also what to do in case that paying client has certain expectations you must meet.

So how do you manage customer expectations and avoid licking wounds in the future? Deliver what you promised. That’s the first, most basic and yes, most important, thing to always remember. If you promised an exceptional service, do it. If you can “over-deliver,” the better. If you “under-deliver,” expect disappointed customers.

Secondly, remember that good service will encourage customer loyalty. This premise will, for sure, keep you and your staff inspired to do well everyday.

Thirdly, be transparent and honest with your services, promos, discounts and other offers. Be clear on what you can do and what you can’t. This way, if a customer complains, you will know how to effectively address his or her concern. Good communication is key.

For other helpful business tips, follow the Business Registration Hong Kong Facebook Page. You can also contact Business Registration Hong Kong for a list of their professional services.

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