08 | January | 2014 | www.SO-U.TV Blog

Holidays End But E-Mail Marketing Shouldn’t!

January 8, 2014

Phew! Now that the holidays are over and you are not working 70-hour weeks or planning your holiday specials, you can take it easy slow down E-Mail marketing right? Of course not! This is the perfect opportunity to keep sending E-Mails to your subscribers, showing gratitude and providing information about specials you will have later in the year, so that they look forward to those emails. Below are a couple tips to help you keep your E-Mail marketing campaigns flowing and with JamiQ’s assistance, you’ll start off the New Year with a bang!

The aftermath of the holidays are the perfect time to start your testing. What do your clients and customers want? By testing, you will be able to learn more about your subscribers earlier in the year and be able to formulate your marketing campaigns around the results. JamiQ’s Insights and Discovery feature helps you with testing. The most used words in the content that JamiQ captures are extracted and trended according to the frequency of their occurrence in the social media posts. This trending helps you discover insights into what the majority of conversations are talking about. With JamiQ, you’ll be in the know of what your customers want!

Remember to set a goal for your email campaigns, and measure and analyze the results. By using the data from last year you should be able to learn what worked and what did not for this time of the year. Do something similar or better. JamiQ helps you keep track with our It’s Your Data Feature. JamiQ lets you view every individual entry and its attributes in an interactive table. All data captured on JamiQ is kept for up to 6 months. E-mail us for the most complete social media data analysis in your local language. JamiQ will ensure you’re more successful this year than last!

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1 Comment | blog | Tagged: customers, data, Discovery, E-Mail, holidays, Insights, JamiQ, marketing, Singapore | Permalink
Posted by soutv

Get In On The Latest Social Media Marketing Trends!

January 8, 2014

Social media marketing remains the most important marketing area of concern for the upcoming three years. But where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will 2014 be the year of Twitter? Below are just a couple of the social media marketing trends to look out for in 2014. Regardless of which social media marketing trend you decide to incorporate, JamiQ is equipped to help make your brand a success!

One of the main ways that marketing is hitting social media is through consumers themselves. In the past decade, with user-generated content platforms such as Yelp, individuals have had the ability and power that comes from bypassing traditional channels to voice concerns and feedback, be it negative or positive. This is why it’s so crucial to know where your brand stands with consumers. With JamiQ, you have access to our Sentiment Detection feature, which is able to detect the sentiment of every post on the fly. The sentiment chart gives you an indicative view of the perception surrounding your brand. This allows you to react immediately when you notice a sudden change of heart. With JamiQ, you’ll always be on top of consumers opinions of your brand!

Of course, videos should continue their upward ascent in the social media marketing toolbox hierarchy. In particular short videos. YouTube shows no sign of fatigue, yet for brands, the best promises come from the rise of applications such as Vine, with its 6-seconds video capabilities, and Instagram, with its 15-seconds video capabilities complete with filters and integration within Facebook. Without a doubt, this is one trend we can expect to grow in 2014! One thing’s for sure, JamiQ’s features and solutions will make sure your brand grows too!