Take Your Social Media Strategy Back to Basics

March 1, 2017


As the new horizon of technology dawns over and over today’s world, social media spending continually increases. While many marketers are shifting their businesses to an online market, most do not realize the fundamental concepts and are not prepared to manage the challenges of social media. However,  Prosperity Research Digital Agency (PRDA) can be availed for such service. As Asia’s first and leading social media agency, PRDA has been in the business for over 10 years and provides a complete solution for all your Social Media Management.

If you’re a marketer looking for fixes in your social media strategy, you need a process that leads to individual, personalized solutions.. You must return to the basics where you can use the cardinal concepts of marketing and modify them according to the social media fueled by users/customers. Here’s a framework for doing that:


Define the status quo

Identify your business objectives, target audience, your industry, its performance, and competitors on the whole. Always recognize your business essentials, a startup may need to generate awareness. If you think your brand is losing interest from consumers, try to revive its image to receive positive feedback and re-engage your customers!

Identify and listen to your target audience


Here’s where social media kicks in. Brands cannot talk to everyone across all social channels, so define your target audience. What are they doing in social media, and where are they doing it? What are consumers saying about your brand, products, services, and competitors? It’s important to define who you’re catering your products for. You must start paying attention to the needs and requirements of the target group and allow them to perceive your product completely.

Group of designers working on icons for the application

Group of designers working on icons for the application


Create social media content that drives engagement.


Engage your target audience by uploading content your followers like. Fresh and relevant content with a pinch of creativity makes your business unique in all the ways your customers find appealing! Ideas include “how to” articles, recipes or simply something entertaining- along side product post of course! Where you deliver the content is also extremely important. Some social media channels are best for sharing short, current updates (Twitter), others are better for delivering video content (YouTube), and some reach a younger audience with pictures (Instagram). The best social media plans deliver content that’s optimized to each channel. Engage the target audience on the channels they use with material that is unique to the channel.

Obtain step by step guidelines on how to leverage the details and algorithms of popular social media platforms to maximise your content reach and engagement directly from the experts at PRDA. Prosperity Research Digital Agency (PRDA) helps your business stay on top of social media with fresh monthly content, posted to 5 top distribution sites!


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Pilates and Cyclists: The Perfect Match

March 1, 2017


Pilates is all about strength, flexibility and efficiency of movement. For any cyclist improving efficiency is key – the more power they can produce with less effort, the faster they can travel for longer. This is achieved – among other things – by focusing on the core muscle groups. Sir Bradley Wiggins (who knows a thing or two about cycling!) is quoted as using Pilates to help strengthen his core; as he says “without a solid core you can’t transfer power efficiently.”

Cyclists tend to have stronger and firmer legs due to constant cycling, but don’t pay much attention to the core, or upper body muscular conditioning. Many cyclists complain of back pain, aching shoulders and a weaker upper torso. Pilates dramatically improves flexibility and posture, making it a great way to counter the postural and muscular tightness and imbalances that result from cycling. Iso Fit in Central, Hong Kong, offers a top-notch Pilates facility that can help with all these things. Iso Fit’s personal training instructor team is comprised of dedicated and experienced professionals, many of which come from specialist movement backgrounds. As such, they are able to create a tailored training programme to cater to your individual needs, from the office worker to the professional athlete.

Read on to learn more about Pilates for Cyclists:


How can Pilates be useful for cyclists? Apart from enabling you to transfer more power and support to the legs, Pilates exercises are targeted to develop strength in the deep intrinsic muscles of the abdomen and spine, taking pressure off the superficial muscles and promoting more balanced and efficient use. Most of us think of “upper body conditioning” as weight lifting and adding unwanted bulk. Pilates doesn’t do this – instead will give you the strength to maintain good form for a longer period of time. Pilates exercises also help the pelvis to become more flexible, so as to move in alignment and well-balanced fashion with the developed core muscles. Via Pilates training, cyclists can attain proper alignment and stability of torso during long rides and achieve a better posture, balance and long-term strength. During most of their time cycling, cyclists often ignore the overall movement of their body, but Pilates helps them become self-aware of the movement of each muscle in their body. With this realization, cyclists can improve both their speed and endurance and better enjoy their time riding!


Pilates is a great addition to a cyclist’s regimen and is an excellent way for cyclists to acquire more core strength which helps support the lower back. As it can be exhausting to try to fit both cycling and Pilates into one day; we recommend adding Pilates to your “off-days’, that is a day you normally take off from bike riding. Pilates provides a great low-impact workout, isn’t overly exhausting, and has some great stretching built into the sessions. It only takes an hour – you’ll feel the difference!

Call or visit Iso Fit today to improve your body’s strength and core flexibility!

Visit:  802-805, 8/F Yu Yuet Lai Building, 43-55 Wyndham Street, Central, Hong Kong


Learn More:  http://isofit.com.hk/
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Pride and Prejudice in Hong Kong

March 1, 2017


Pride and Prejudice is a global LGBT conference that aims to catalyse the ongoing debates on the economic and human costs of discrimination opposing the LGBT community. Both events have similar objectives, Gay Games Hong Kong 2022 wholeheartedly supports “Pride and Prejudice: The Business Case for LGBT Diversity and Inclusion” hosted in Hong Kong. The Gay Games not only rule out the societal patterns regarding sex, age, and sexual orientation, but also invite anyone having the right mind to appreciate the reality and personal beliefs of people. Call it a coincidence or an unpredictable setting, but both are going to happen soon in Hong Kong!


Pride and Prejudice will commence in three of the World’s biggest cities, Hong Kong, London and New York on March 23rd 2017. While most of the influential speakers, business conglomerates, policy makers, innovative thinkers and many others are being there, this conference calls for a dynamic shift of focus towards fresh debates addressing LGBT business issues with an unbiased, content-driven and business-directed approach. Here are some programme highlights:

  • Can business make a large difference in improving the call for rights for LGBT?
  • How has youth culture been changing the meaning of diversity and obliging companies to reconsider their inclusion policies?
  • How will the future of the diversity and inclusion movement be impacted by resurgence in the popular school of thought?
  • What can LGBT inclusion supporters learn from other stigmatized groups?
  • What can be learnt from business operation cases from regions of the world where LGBT community are not appreciated?


From Chief executives and Presidents to LGBT supporters, anyone should attend this particular motivational movement for the rights of LGBT community. The first conference shall be held in the hospitable city of Kowloon, Hong Kong, where Gay Games Hong Kong 2022 welcomes everyone desiring peace and harmony for all!

Donate: http://www.gaygameshk2022.com/donate


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