The trend of introducing emojicons as reaction responses is taking the lead over all social media platforms, especially Facebook, the status of likes has been questioned as compared to these reactions. While Reactions don’t include a ‘dislike’ option as such, they do add to the user capacity to respond to posts, and respond quickly – which is important when some 90% of your audience is accessing your platform via mobile. Regulating Facebook newsfeed and responses for your business can be hectic, but you don’t have to worry when you rely on Prosperity Research Digital Agency (PRDA) to make your business a success!
In comparison to Likes, Reactions contribute a very small amount of overall user response activity. But even with their low usage rate, Facebook says that Reactions are a strong indicator of interest, and will be weighted more heavily by the News Feed. That means that whether you select ‘Sad’ or ‘Angry’ or ‘Love’ on a post, they all send a signal to Facebook that you want to see more of that type of content. Thus, your business should strive to get more Reactions over Likes, if possible.
Emoji’s are popular on other platforms too; Twitter, for example, changed their Favorite ‘Star’ to a heart recently. It seems that most people just want to be able to respond with a quick tap on social media. Perhaps if Reactions were on screen all the time, as opposed to coming up when you hover over the ‘Thumbs up’ icon, that would increase their use.
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