Creating a unique, memorable brand must be a top priority for smart business owners. The reason for that is obvious – If you want your brand to stand out from its competitors, a memorable company logo is critical. That’s why BrandCafé brings you tailor-made, stylish, and affordable branding, specially designed for startups, and small to medium-sized businesses. To ensure success, BrandCafé works with the top online services, like Squarespace, to offer the best support for your business. Squarespace is well-known for supporting ground-breaking artists and creative visionaries. Want to learn how BrandCafé does it? Keep scrolling to discover BrandCafé’s top tips for choosing the best Squarespace template…
- Navigation: When selecting a template, navigation is key to your website being user-friendly and keeping the attention of your target audience. This is one of the most challenging elements, which needs careful attention as you go through various templates. At the end of the day, you want to have as few items in your top navigation as possible. Our advice is not to have more than five or six navigation items- and less is better. Just keep in mind your navigation must be user friendly, target oriented, and choice adjusted.
- Gallery Layout: Now that you’ve chosen the navigation style that suits your taste, the next thing that demands your energy is the gallery layout. Squarespace templates offer you the opportunity to display your portfolio in a unique way, you just need to select the option that will most appeal to your customers. (easier said than done!) Make sure you keep the images in your portfolio consistent, your photos will look best if you make sure that the colors (contrast and brightness) of your images are similar (use the same filter) and make sure the aspect ratios are similar. This makes your portfolio much more pleasing to the eye.
- Blogs and More Blogs: Blogs keep Google interested and your customers updated. Posting blogs on your website is a great way to capture the attention of your target audience. You’ll notice that in Squarespace templates, blog options vary a bit. If your business operates through blogs, you may want to focus on the latest Squarespace templates.
If this all seems too confusing, seriously consider hiring professional help. In the end hiring experts to figure out all the endless options will save you both time and resources. The multicultural and interdisciplinary branding experts at BrandCafé are dedicated professionals who ensure an easy, affordable, and enjoyable branding process to kickstart your brand. Fill out BrandCafé’s enquiry form right away and get a free online brand consultation to kickstart your brand!
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