Recent Reports Show that Consumers Prefer Green Businesses

September 13, 2012

 

As the importance of sustainability rises, green businesses such as Accor hotels have seen an increase of consumer interest. With evidence of more and more companies providing an economically aware atmosphere, customer loyalty to these businesses raise significantly as well. Green growth is proving to improve local environment as well as companies’ personal interests.

There are many influences that drive consumer choices such as availability, brand names, and price. However many customers have come to expect the products in stores and from their loyal companies to be green. Despite environmentally friendly products having a premium price to them, customers globally have been reported regularly stating that they would prefer paying the cost for the green label.

It is because of this increase of interest that it is also important for companies to provide an eco-label for their products, such as Accor hotels’ toiletries that are available in every hotel bathroom. Making sure that consumers are aware your green products is beneficial to both the customer and your company.

By raising the awareness of an eco-friendly brand, businesses benefit themselves, their consumers, and the environment. Many companies struggle with how to achieve this goal, however, but the answer can be found. Accor has developed a programme titled PLANET 21 which is based on increasing green growth. Referencing the site for statistics, research, and other helpful hints is highly encouraged.

Learn more about the PLANET 21 Programme here: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
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Follow Accor Asia Pacific on Twitter: http://twitter.com/AccorPlanet21AP

 


PLANET21 Focuses On Why Sustainability Matters

August 3, 2012

 
Sustainability is the main focus of Accor New Zealand’s PLANET 21 programme. They have gone to many lengths to reduce their carbon footprint, protect the environment, and encourage other companies to do the same. So why is sustainability so important? The answer is simple: to prolong the life of our planet and its inhabitants. Accor New Zealand is working hard to teach current and future generations how to accomplish this goal more effectively with the help of PLANET 21.

Sustainability isn’t easy. In the past 20 years, global waste has increased 150%, with only 10% of that waste being properly recycled. Pollution stemming from local waste dumps has become an international concern, but many people still ignore the storage problem as well: at the rate of which waste is growing, where will it be stored?

Sustainability goes beyond protecting the earth. Poverty, malnutrition, and lack of education are also huge issues to address. Nearly one billion people suffer from malnutrition while the dietary habits of more prosperous nations has become a major source cardiovascular diseases. The struggle for a healthy life is everywhere. Everyone can benefit from a more sustainable community by educating the illiterate and employing people without jobs. This would raise awareness to both a healthier lifestyle and the growing concerns of the environment in which we live.

With so many serious obstacles, it seems as though sustainability would be a difficult goal to achieve, but it is not so. The Planet 21 Programme outlines every way Accor New Zealand is taking steps to create a more sustainable planet using their 7 pillars and 21 commitments. With support, Accor and other businesses who are taking a step towards sustainability, can reach their goals, and easily go beyond expectations.

Learn more about the PLANET 21 Program here: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
‘Like’ Accor PLANET 21 New Zealand on Facebook: http://www.facebook.com/AccorPlanet21NZ
Follow Accor PLANET 21 New Zealand on Twitter: https://twitter.com/#!/AccorPLANET21NZ

 


Turn Your Business Green With the Help of Accor PLANET 21

July 23, 2012

 

Green businesses used to be a rare sight, but are becoming more common as consumers demand eco-friendly options. Stay ahead of the game and live up to consumer demands the same way that Accor’s PLANET 21 programme has. With such a variety of strategies available, taking a company from a carbon-producing wasteland to an eco-friendly wonder can be much simpler than many people think.

Accor’s PLANET 21 programme focuses on seven key factors to build green hospitality into their hotels. By focusing on specific elements such as recycling, reducing carbon footprint, and constructing sustainable buildings, Accor is well on its way to moving towards its goals for 2015.

Recycling is an excellent way to turn heads. PLANET 21 has already made a huge impact by increasing Accor’s recycling programmes to include most hotels and for a variety of different materials. It may seem as though this technique is a fad or does very little, but by reusing products, the planets resources are being saved. Instead of a garbage dump growing, trees and wildlife will be saved and preserved for future generations to enjoy.

Another great step is to invest in eco-labeled products. Use sprays, towels, and other cleaners that are marked with an organic or eco-label that is safe for people and the environment. Pass up the chemicals in bleach and other standard products to create a positive change. Accor hotels are making the transition to provide guests with green soaps, shampoos, and basic necessities, including cleaning products. Use sprays, towels, and other cleaners that are marked with an organic or eco-label that is safe for people and the environment. Pass up the chemicals in bleach and other standard products to create a positive change.

Get started on making the transition to become a green business.

Learn more about the PLANET 21 Programme here: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
‘Like’ Accor PLANET 21 New Zealand on Facebook: http://www.facebook.com/AccorPlanet21NZ
Follow Accor PLANET 21 New Zealand on Twitter: https://twitter.com/#!/AccorPLANET21NZ