Facebook vs Apple vs. Android: App Showdown

 

Social media is an upcoming phenomenon which encompasses all daily needs. Be it shopping, locating restaurants nearby, making documents, viewing brand products and reading the news; an online shortcut is available in the form of an app. An app, short for application, was first introduced commercially by Apple, which allowed users to access online stores and games without opening the actual site. In late 2000’s, The advent of smartphones saw a sharp incline in the development and use of apps.

Keeping in mind the number of global members on Facebook, the developers are constantly working to affiliate new apps with the social media giant. Facebook is now leading the app race with 500,000 apps to its credit, including SoundCloud, Spotify, Goodreads and The Guardian to name a few. Android platform, despite its easy interface and popularity since 2009, has the least number of apps to its credit. This major difference can be accounted for by the fact that Facebook offers apps Absolutely Free! Also, considering the advantage Facebook has of being THE social media giant, Facebook has more than a million app developers to its name, while Android has the least developers. Hence any cost of development is shared within, leading to negligible costs by Facebook.

In the smartphone dominated age of today, brands should have a completely developed app on social media, where potential clients can get access to their products. JamiQ social media solutions incorporate all aspects of online development and marketing. Contact JamiQ to find out more about business solutions for your brand.

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Instagram: A Snapshot For Business Success

Instagram, the photo editing and sharing app for mobile and tablet has reached stardom. Bought by Facebook for a staggering US$1 billion, it was a solid testament from the social media giant on the future of instant photo sharing.

Putting the power of photography back into the hands of everyday users like you and me, the lure of Instagram is its easy way to capture and create beautiful shots for instant sharing onto multiple social platforms. The powerful connection forged between users on Instagram is not to be underestimated; some 80 million are now snapping and sharing away with a passion never seen before.

How can your business leverage the power of Instagram?

First, connect your Instagram account to your existing social networks, like Facebook, Twitter, Foursquare and Flickr. The Instagram app is designed to make sharing to multiple platforms a snap so when you take a shot, everyone within your social circle can see, like, and comment instantly.

Second, use hashtag, but sparingly. Clever use of hashtags make it easy for your photos to find new admirers and it is also a creative way to convey a message to your users.

Third, use photos to tell a brand story. Instagram is renowned for its simplicity – take a photo, apply a filter, and upload. Take it a step further to promote your brand on the platform. Product launches, event exclusives, and daily shots are all great material for Instagram.

Fourth, get your fans snapping. Instagram makes it easy for you to get your fans to create content for you. For example, you can ask you fans to snap photos based on a particular theme, and hashtag it. Creating a buzz online has never been so easy, or so engaging.

How are you using Instagram for your business?

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Flavours of Asia Helps You Find the Perfect Wine Match for Every Meal!

We pride ourselves on discovering the most unique wines of the highest quality. With the release of our new iPad app, Flavours of Asia, anyone can receive individual expertise on how to serve the right wine for your meal.

If pairing wines with food unsuccessfully, it can create an awkward flavor combination. However, wine also has the ability to transform a meal into something spectacular. Matching an appropriate wine with your meal is essential for a truly delicious experience. But, Asian food is particularly challenging to pair with western wines. The unique combination of spicy, sweet, salty, and tangy makes it a little tricky! The purpose of Flavours of Asia is to simplify the process of pairing these two very different tastes and create a delicious experience that anyone can enjoy.

The Flavours of Asia app is very easy to use. Simply search by food type or wine type and find a list of delectable matches suggested by our most knowledgeable wine experts. Descriptions and ratings of wine are also included to ensure that the wine you pick will satisfy your individual preferences. Brand stories are also included to give users more information about the wine and companies being recommended to them: Find locations of sale, mark your favorite meal or wine suggestions, and learn more about the history of Moet Hennessy Wines & Estates for added fun and information.

It has never been easier to have the advice of wine experts right at your fingertips. Download Flavours of Asia for iPad today and impress your loved ones with a meal pairing to die for!

For wine tips, suggestions, and more, visit Moet Hennessy Wines online at http://www.estates-and-wines.com/.
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PRDA Adds Pinterest and Viddy to List of Recommended SNS for Clients

Social media provider PRDA has begun to recommend two new social networking services, Pinterest and Viddy, to their clients. These new SNS have begun to revolutionize the already constantly changing social media platform, and mold together perfectly with PRDA client needs.

Pinterest takes the concept bookmarking websites and revitalizes it with the use of images and videos, now called “pinning.” These pins are much easier to use, lessen the clutter on users’ browsers, and allow for the sharing of websites through the use of easy to view pictures. These pins can be categorized by subject matter and can be shared with those who follow you, or with complete strangers browsing the site for the first time. This simplicity and user-friendly functionality makes Pinterest a perfect match for clients who wish to not only garner more views on their websites, but also want to become a better known name in their areas of expertise. Pinterest is currently available as an app in iTunes, as a mobile browsing site, and as a web-browsing application that can easily be added to a user’s toolbar. An Android app is in development.

Viddy has most recently become known as “the Instagram of video.” This easy to use app allows users to capture a video, instantly edit it with music and video, then share them on social media sites like Facebook and Twitter. While Instagram has become increasingly popular and has aided in providing the importance of images in social media, Viddy goes a step further with the addition of motion and sound. This service is great for clients who wish to capture real life moments and share them with consumers and is great for adding even more personality to a virtual presence. Viddy is currently available as an app in iTunes and to view on their website. An Android version is set to release later this year.

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