App vs. Mobile Web For Your Business: PRDA Helps You Decide

July 23, 2012

Smart businesses engage with their increasing mobile audience through either a native app or mobile-optimised web. PRDA helps you weigh the pros and cons of each and pick the perfect choice for your business needs.

Rapid advances in HTML5 will narrow the capability gap between mobile-optimised sites and native apps. PRDA recommends that you consider the following before embarking on developing either (or both):

What kind of need does your content serve? A native app offers a deeply immersing experience for your customers. This is a significant advantage on tablet devices, and even more so with niche topics, such as the NY Times election app.
On the other hand, if your business serves some kind of utility function, mobile web will be a better bet. Content publishers, such as newspapers and government services, favor mobile web because it runs on many common smartphone browsers.
How do you want to engage with your customers on these devices? Mobile web offers simple interactivity such as user login, which bodes well if your objective is to offer a fuss-free user experience.
An app would be a better choice for those who want to monetize this engagement. With a superior user interface, apps engage users more deeply and achieve better advertising performance.
What are your cost considerations? Without a doubt, building a mobile-optimised site is much cheaper than developing an app, both in terms manpower and time.
On the other hand, monetisation is often easier on native apps. There is much more room for creative ads development within an apps environment, which can command an advertising premium.
In the debate of native vs mobile web, PRDA recognises that consumers are fast moving towards a ‘multi-screen’ world. Businesses would do well to formulate their communication strategies across a variety of touch points.

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How PRDA is Helping Business with Facebook Apps

June 11, 2012

PRDA, your total social media provider, is helping increase business with the use of apps for Facebook Pages. These are an extension of the Facebook platform where you can install third-party applications (apps) to increase interactivity. Four are always displayed under your cover image, and you can utilize up to 14 custom apps total.

Get the most out of your social media presence by using apps to link all your social media profiles together. You can link your Facebook to Twitter,  YouTube, LinkedIn, and many others. You can also link your blog to Facebook with the RSS app so fans can view the feeds in the same window. There are apps that load a functioning storefront on your Facebook page, allowing fans to buy your products without having to leave Facebook. You can also load offers and promotions, further enticing the client to buy your product/service. There are apps for polling, discussion boards, checking-in, and even apps that allow you to share presentations. If you want it on your timeline… there’s an app for that!

Carry your branding to the apps section to help users remember and recognize you in the future. Replacing basic app photos with custom thumbnails is important because apps have a prime real estate spot right under the cover photo, to the right of your profile photo. You can replace any app thumbnail with a custom photo as long as it is 111 x 74 pixels. You can also reorder the placement of these thumbnails. Put the important ones first to ensure they are seen.

Facebook users are always looking to interact. Draw potential customers into your page and ensure that your fans become repeat customers with the help of PRDA and Facebook apps.

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Offers for Facebook Timeline Can Help Increase PRDA Client Sales

May 13, 2012

Social Media Provider PRDA is always up to date on new tools to help clients increase sales and fan growth. Just last week, Facebook added a new tool for business pages called “Offers.” Facebook Offers is located on the main timeline page for your business, right where you post your status. Just click on the plus where it says “Offer, Event +” and add a deal for your customers!

Facebook is making big headway when it comes to supporting business big and small. With Facebook Offers, you can provide your customers discounts and deals without the hassle of clipping coupons, and in a way that they will understand in a technologically advanced world. PRDA will be offering this service to their clients as soon as Facebook makes it available for every single business page; however, for now it is still in beta, which means a limited number of pages have access to it.

So how will PRDA make the most of Facebook Offers? By including strong headers, we’ll attract clients to view your offer. We will supplement our headlines with bold photos that work well as thumbnails because they will be displayed small. Most importantly, each offer will be unique to the business and product. PRDA knows their clients well, and we’ll be sure to design offers specifically for your target audience.

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Inventory Management Software and Business Smartphone Options

November 15, 2011

If you own a business, you have to do quite a bit more than simply sit in front of a computer day in and day out. Unfortunately, a lot of your time is probably used up in meetings with employees and clients and doing every other thing you need to do in your personal and professional life. This leaves little time for integral duties like managing your company’s cash flow. Keeping tabs on your accounts receivable and payable activity and monitoring your inventory can be really difficult if you’re dashing around town all day trying to get other things done for the business. Luckily, there’s no need to lug your laptop around or frenetically search for a coffee shop with free Wi-Fi. You can run a lot of your business from your smartphone. Specifically, you can manage your company’s cash flow with inventory management software and apps for your phone.

To properly manage your company’s cash flow, you have to pay very close attention to your company’s accounts receivable. You should try to keep tabs on which of your customers pay in a timely fashion and which ones don’t. Additionally, you should keep track of which customers still owe you money. To monitor your customers’ payment habits, you can make an aging report on Microsoft Excel. You can view and update the report from your smartphone with an app like Documents to Go. Documents to Go and other similar apps give you access to Microsoft Word, PowerPoint, and Access from your phone as well, which can help you out with your other
professional duties as well.

Establishing an accounts payable system that works for your company is essential. You have to ensure that you don’t end up having to pay suppliers when you have insufficient funds to do so. Generally, you should wait as long as feasible to make payments to your suppliers. Rather than sending a payment in the mail several days before a deadline, set up an electronic funds transfer option at your bank. You can make electronic funds transfers to your suppliers on the same day a payment is due. Most banks have mobile banking, and you can make electronic funds transfers from your smartphone when you need to pay your suppliers.

A significant portion of your company’s cash is frequently tied up in inventory. Try to monitor your inventory as much as possible. You can do so easily with inventory management software. Look for cloud software you can use from your smartphone. Once you have the software up and running, you’ll be able to monitor all your goods in progress, finished products, and raw materials. Additionally, you will always know which products are selling well and which are not. This will help you figure out what to order more of in the future. Since an increasing number of suppliers are doing business on the cloud, you may be able to order some of your materials from your phone as well.

Stop rushing back to your office to manage your cash flow. With apps and software, you can run practically your whole business from your phone!


What is the best iPhone app for everyday use?

August 8, 2011

Admit it. If you’re a big iPhone user, chances are you have more than 20 iPhone apps. Chances are, these iPhone apps are mostly free to download while a few are paid and these are the ones that you really feel can be useful for you and your day to day activities.

However, if you really do the lowdown on this, you only get to use about 5 iPhone apps every single day. Is this fairly correct? More often than not, you only really get to use about 5 to 10 iPhone apps everyday and the rest remain stagnant and will only be used when 1) you get bored, 2) you remember that you have that app in the first place or 3) you need to update its version. Come on, admit it.

So the million dollar question now is — do you really need all of those iPhone apps? What is the best iPhone app for everyday use? Which iPhone apps should you get rid of? (If you really need to do this at all). The truth of the matter is, there is no fixed answer. To pick the best iPhone app would be like deciding between life and death. No, that was just an exaggeration. Kidding aside, it’s tricky to say whether a certain iPhone app is really indispensable or not. However, we can all be guided by certain factors. The first of which is if the app will make your life easier or not. Is it an app that will save you time? Will it be an app that will help you do your everyday tasks a little bit faster and a little bit easier? Also, is it user-friendly? Is it more focused on service and information instead of mere ads and commercial stuff? Once you have the answers to these questions all figured out then you will know if the app is worth saving on your precious iPhone or not. So let the decision making begin!

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One Stop Destination for Dinner Party Topics

April 10, 2010

3 Apps 1 Date

Posted in Uncategorized by Josie Tao on March 21, 2010

By: Josie Tao (Hong Kong)

Can we agree that first dates are dreadful? After weeding out dozens of lunatics, social climbers, gold diggers and the downright jerks, you find the one man/woman that you really think you would get along with.

Featuring Iphone as Batman on your First Date
You finally have that one chance to have some 1-on-1 time with this person and you plan the most romantic,fun and interesting date hoping to impress him/her.  Picking out a restaurant alone is a science—Is the lighting flattering? Are the staff Hooteresque and your date’s eyes are wandering?
https://i0.wp.com/www.productsifter.com/images/journalist/440/LadyTramp5.jpg

After all the planning you arrive to the restaurant in a confident stride.  As you see your date arrive from a distance, you suddenly find yourself sweating profusely, tongue tied in a knot and brain numbed.  Technology is suppose to connect us and make our lives easier, so does it have the capacity to prevent a first date disaster?

Tech Geek by Day, Sommelier by Night
You are confident that you look smart in your new Ted Baker shirt.  Your date looks so hot (not Heidi Montag hot,Eva Mendes hot) you are trying your best to resist snapping a photo of her and sending it to all our friends with a note saying “suck it!”. You are usually the Stella and Loafers kinda guy and she’s probably the jeans and t-shirt kinda gal, but tonight she got all decked out for the date and you know its time to step up and impress her.

With a little help from WineToMatch, any average geek can order wine like a pro to impress the girl.  By putting in some information about the type of food you are ordering, the iphone application selects wines to pair with your meal.

The inevitable awkward silence
No matter how much you have in common with this girl, awkward silence always manages to creep in.  It has nothing to do with your conversational skills or how interesting she is—you are still getting to know each other and it takes a while to be comfortable with those quiet gaps.  However when the quiet gaps start to feel like a dark and steep trench of silence, a glimpse of Hong Kong 爛 gag is a fun way to loosen up.

If you don’t know already 爛 gag are local Hong Kong brainteasers usually with a play on words.  Why not take turns asking each other 爛 gag and see who gets more answers right? It might be a little geeky but keeping a first date light and fun is important.

Preparing for the worst
Sometimes Mr Dreamy who you thought was funny, sharp and smart might actually be a Spencer Pratt–unfortunately, you have discovered this in the middle of your Mango Martini as he makes fun of your iphone cover and checks out the waitress.  You can try to sit through it and hope to God that the baked lasagna you ordered will arrive A-sap or you can enlist the help of Fake Call.

This app allows you to stimulate a phone call with a number and name you customized in advance. You can even set the app to keep calling after you decline the first call (while you politely insert line— “normally I won’t take this but they my aunt Lily has called 4 times! It must be urgent….”).

So will technology make our dating life a little easier? Maybe. Or are all these applications over-complicating and manipulating something that is suppose to be simple? Perhaps.  You probably would not to use them every time you go on the first date, but the old saying rings true—”better safe than sorry”.

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