Brides around the world love Augusta Jones – and for very good reason. With an affordable price point and the attention of brides everywhere, Augusta Jones has become an international hit and was recently dubbed one of the hottest brands of the season by, American television programme ‘Randy to the Rescue.’ Hosted by America’s favourite wedding gown stylist Randy Fenoli from legendary bridal boutique Kleinfield, Augusta Jones dresses feature as one of the leading wedding dress trends of the moment.
Augusta Jones was first launched in 1999 by Danish/Italian and British/Chinese designer Charlotte Leung. The three main aims of the brand were for the dresses to be beautifully styled, flattering to all shapes and affordable for brides. Charlotte commented on their latest collections and most popular designs of 2012 “Our main inspiration continues to be classic silhouettes reminiscent of the 50’s. We are loving boat necklines and this works perfectly with sharp, clean lines. With a keen eye towards fit and form, we are creating gowns with gorgeous new Chantilly and Alencon laces to soften silhouettes too. Our styles come with options to add sleeves and this has become the “new” look after years of strapless. While strapless gowns are still very much the look, many brides are asking for lace jackets and shrugs giving their gowns a fresh look. We could see this trend growing stronger following last year’s Royal wedding. At our London fashion shows, we saw a much stronger interest in the demure look with brides opting to personalise gowns with belts as well as shrugs.”
Successful from the start, Augusta Jones has been awarded three British Bridal finalist awards. HITCHED! is proud to include the British designer collections in store. Set an appointment today and choose your dream wedding gown from the Augusta Jones collection.
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