Content Marketing

November 18, 2013

Whether your brand is marketing towards business, consumers, or both, it’s important to know what strategies are most effective for each market. While there are some similarities in the content marketing tactics used by business to business and business to consumer marketers, there are also some key differences. To be effective, content must target the right consumer on the right platform with the right message. Businesses to business marketing, for instance does better on LinkedIn. LinkedIn is the is the top social media platform used by B2B companies, while B2C companies find the most success on Facebook. As you can see, knowing the difference, makes a difference. Thankfully, JamiQ offers many features to make the whole process a lot easier!

Regardless of which market your brand is trying to reach, it’s crucial to know what is trending in social media, as it is the most popular platform for marketing. This is why JamiQ Monitors Everything. The foundation of social media monitoring is the ability to capture most, if not all, online conversations. Our revolutionary design and relentless approach enables us to capture social media posts on blogs, forums, microblogs, news, social networks, video sites, and more. With JamiQ on your side, you’ll always be in the know of the social media world.

Using different strategies for each market will ensure that you’re truly targeting who you want to, but now you need to know how your brand is being perceived. JamiQ has a Sentiment Detection feature so you always know where your brand stands. Using our specially designed natural language processing technology, JamiQ is able to detect the sentiment of every post on the fly. The sentiment chart gives you an indicative view of the perception surrounding your brand so you can react immediately when you notice a sudden change of heart. While machine-driven sentiment detection isn’t a replacement for human intellect, it provides the much needed leverage for monitoring the vast number of opinions that are generated online every single day. With proper content marketing and JamiQ, your brand will be a hit with businesses and consumers alike!

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Also, be sure to check out this infograph to see the other differences between B2B and B2C marketing:

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Graphs show how China is comfortable with online retail

August 9, 2011

Two charts recently released by iResearch show the top 10 B2C platform market shares and top 10 B2C online retailer market shares in China for the second quarter of the year 2011. The graphs showed several facts and realities, two of which are: that Taobao Mall and 360Buy have the top 2 platform market shares and that 360Buy enjoys a pretty good share in the online retailer market (35.1% is not bad but this does not represent the majority or even half of the online retailer market share, obviously).

However, more than those two facts, the graphs released by iResearch shows a healthy and truly positive fact: that China is comfortable with online retail and/or online shopping. Truly, one can deduce that China is an online shopping paradise.

Case in point: Edible Arrangements Hong Kong. Edible Arrangements is a business in Hong Kong that is engaged in producing fresh fruit bouquets. These fruit bouquets are truly delicious and healthy and are arranged in such a way that even non-fruit lovers may be so tempted to try the pineapple daisies and chocolate dipped strawberries. Now, Edible Arrangements Hong Kong does not only allow the customers to come visit and order through their stores (they have two branches in Hong Kong) but their website also allows online shopping or online ordering. Individuals can order for fresh fruit bouquets through their website ( Business owners can also order for quick corporate giveaways through Edible Arrangements Hong Kong’s website. A lot of Edible Arrangements Hong Kong’s customers do the online route since it’s not only hassle-free but the payment gateway is safe and secure. With the many orders coursed via online retail or online shopping, it truly shows how comfortable the Chinese people are with the idea of online retails. Truly, this alone proves that going digital or going online is the way to go!

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