HITCHED! Bridal Owner Dana Trang Blogs for Elle

October 26, 2012

She’s a lawyer turned bridal boutique owner. Now, Dana Trang has another feather on her cap: she’s also an accomplished blogger! The co-owner of popular and innovative HITCHED! Bridal boutique in Hong Kong, Dana Trang now writes blogs for Elle Hong Kong.

The HITCHED! Bridal boutique owner, who has a passion for shopping, fashion, and weddings, of course. Dana Trang’s blogs focus on fashion, lifestyle, and updates and developments for HITCHED! Bridal Hong Kong. Recently, Dana Trang shared photos of the newly renovated HITCHED! Bridal boutique.

Dana Trang also blogs  about fashion picks, wedding gowns, wedding rings and also shares helpful tips for every bride-to-be. In one of her recent posts, she discussed new and trendy ideas for wedding receptions. Dana is a great go-to resource for any soon-to-be bride.

Head on down to Dana’s blog for more delightful reads.

HITCHED! Bridal Official Website: http://www.hitchedbridal.com/

Like HITCHED! Bridal Hong Kong on Facebook: https://www.facebook.com/hitchedbridal

Follow HITCHED! on Twitter:http://twitter.com/#!/HitchedBridalHK

Follow HITCHED! Bridal on Pinterest: http://www.pinterest.com/HitchedBridalHK


Three Sure-Fire Ways To Attract and Engage Your Audience

October 24, 2012

For most small businesses with a website, the holy grail for their online success is web traffic. However, page views and unique visitors, although important metrics to measure, are just one part of the overall story to online success.

Just how engaged is your web traffic to your content, brand, and site?

Building a site which has a strong sticky factor – that is, one that will make your audience return again and again – doesn’t necessarily need technical skills. What you need is time and effort, and plenty of both.

Connect with a blog. Probably one of the best decisions you can make for your website is to maintain a blog to engage with your audience. Build a blog packed with useful content, such as how-tos, product demos, and interviews. Present your blog in a conversational tone (read: not pre-approved sound bites) and watch your audience interaction increase.

Engineer a community on your site. Simply throwing a message board or enabling a commenting function on your website is not enough to make your site a success. To be truly successful, you need to give your audience a voice by listening for their concerns, responding to their comments, and sourcing feedback at every touch point. Gamification and reward programmes are also great tools for audience engagement.

Make everything shareable. With stellar content and an active community, you now have the power of social networking at your fingertips. Make everything on your site – articles, photos, videos, PDFs, etc – easily accessible to anyone, by anyone. There are many ways to do this, but installing plug-ins to allow your audience to share on Facebook and Twitter is a good first step to build brand awareness and increase word-of-mouth.

What are your favorite ways to get your audience even more engaged on your website?

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FACEBOOK、微博起錨!

July 23, 2010
作者: Mavis Fan (香港)
還記得早期社交網路的服務網站為線上社群的形式。那時是我初中的時期,我們多透過聊天室進行交流。隨著部落格等新的網上交際工具的出現,我們可以透過網站上建立的個人首頁來分享喜愛的資訊,例如xanga,差不多每一個香港學生也有一個戶籍。直至2002年至2004年間,世界上三大最受歡迎的社交網路服務類網站是FriendsterMySpaceBebo。在2005年之際MySpace成為了世上最巨大的社交網路服務類網站。Facebook隨後於2006年一躍成為全球使用者量增長最快的網站。至現在Facebook的用戶數目仍在快速增長。至7月為止已將超過5愈的用戶量,過去一年,Facebook每天新增大約50萬個用戶,但單在5月份,新增用戶數目多達3,000萬個左右。
根據調查顯示,2010年之前”80後”的一群年青人會超過嬰兒潮的數目,他們當中的96%會加入社交網絡,而更有趣的是社交網站將取代色情工業成為網路首要活動,我可不知道原來色情網站一直是網路的首要活動!你們又知道社交網站比其他傳播媒體的優勝地方嗎?那你們要看看以下的數據了: 廣播(radio)花了38年才達到500萬人門檻電視花了13年達到5000萬人門檻網路只花了4年就達到5000萬人門檻,IPod呢?只花了3年就達到5000萬人門檻facebook在過去9個月增加了一億用戶,而apple的應用程式在9個月內下載了10億次。可以想像,如果facebook是一個國家,它是第四大的了!而以現在統計,八成Twitter用戶是透過手機隨時隨地更新內容最近看到一段短片,很搞笑的呈現了Twitter這類的微網誌世界。

Twouble with Twitters: SuperNews!


不知大家又有沒有寫blog的習慣?現在全球有超過2億個部落格(BLOG)其中54%用戶每天更新內容34%的部落客(BLOGGER)會對產品或品牌評價和貼上看法人們對於社交網站的品牌價值更什於google搜尋結果一個驚人數據78%消費者更在意同伴/朋友/同儕的評價遠超於只有14%的消費者相信廣告。現在不再是推銷式的年代,我們不再搜尋產品服務,而是產品服務找到我們

社交網站不是短暫的熱潮,而是溝通模式的典範轉移,我們要先聽消費者聲音,然後才銷售。現在我們這些消費者才是推銷員呢!

若有任何意見歡迎到facebook與我聯絡或到我的微博關注我吧!


Marketing Minute: Business and Social Media from Prosperity Research

February 20, 2009

http://www.so-u.tv/socialMedia.php – Business needs Social Media. Douglas White illustrates the value of consumers flocking to and talking online. By listening to consumers and contributing value to the conversations, companies can both promote and protect their brand. The next episode will be about taking your brand online.

http://www.so-u.tv/socialMedia.php – 網上社交平台是各行各業所需的推廣平台.Douglas White 將會講解一群消費者在網上聚集及交談所存在價值. 透過聆聽及參與交談,可以推廣及保障品牌. 下一輯將會講解關於如何將品牌放到網上.

http://www.so-u.tv/socialMedia.php – 网上社交平台是各行各业所需的推广平台.Douglas White 将会讲解一群消费者在网上聚集及交谈所存在价值. 透过聆听及参与交谈,可以推广及保障品牌. 下一辑将会讲解关於如何将品牌放到网上.


Prosperity Research Marketing Minute: What is Social Media Marketing?

February 18, 2009

http://prosperity-research.com Douglas White explains in easy to understand terms what Social Media Marketing is. Business engaging consumers with video, blogs, forums and other channels. The next episode is on the compelling reasons business should be in social media spaces.

http://prosperity-research.com Douglas White 簡單地解釋什麼是網絡社群行銷.這是利用影片, 博客, 討論區等的途徑來進行推廣. 下一集將會講解為何要在網絡社群中進行推廣行銷.

http://prosperity-research.com Douglas White 简单地解释什麽是网络社群行销.这是利用影片, 博客, 讨论区等的途径来进行推广. 下一集将会讲解为何要在网络社群中进行推广行销.


Prosperity Research: The Power of Social Media Marketing

January 7, 2009

http://prosperity-research.com: Dazed and confused about social media choices? This quick and informative video explains the basic process of internet and word of mouth marketing.


ServCorp 3 Keys to Success: Real estate advice for business startup

December 2, 2008

http://blog.servcorp.com.hk Tim Murphy of IP Global provides insight into the Asia real estate market. From startup to long term strategies revealed.

http://blog.servcorp.com.hk
IP Global 的Tim Murphy 為我們講解如何選擇合適的地點,由初初成立至長遠的策略目標.



SOUTV: ServCorp 3 Keys to Success: Importance of Culture

November 18, 2008

Culture is the cornerstone to business. Daniel de Lange of Asia Capital Holdings shares the importance of cultural understanding. Simple steps to better understanding. This is the third episode of a 7 part though leader series sponsored by ServCorp Smart Offices. http://blog.servcorp.com.hk


SOUTV: ServCorp 3 Keys to Success: Data Security in Asia

November 10, 2008

What is the level of data security in Asia? Paul Rafalowski, Managing Director, Asia Pacific INTRALINKS provides us with industry insider information on the current state and importance of data security. This is the second episode of a 7 part though leader series sponsored by Servcorp Smart Offices.www.so-u.tv


Charles Chan in Beijing August 12

August 13, 2008

Charles continues to struggle with the technology hurdles to bring us up-close and personal coverage of the Olympics like only he can tell. In this Vlog he shares with us the excitement of seeing his school mates take home the gold, Xiao Qin and Huang Xu. Yes, a number of the China Olympic Men’s Gymnastics team come from the same school that Charles trained at and is currently staying at making this a very emotional experience for him. Excitement continues as the games progress to the Women’s competition tonight where he will be front row to wish them on to victory. Charles is also full on with all the party action in Beijing as he takes us through a tour of Tiananmen Square where everyone is having fun.

Charles 克服技術上的問題,為我們帶來親身的報導.在這次報導,分享了他的興奮心情,因為肖欽和黃旭 奪得金牌.他們是中國國家體操奧運代表隊成員之一,現在正在受訓及住宿的體育學校,正是Charles 曾受訓的體育學校.興奮心情仍節節上升,因為中國女子體操代表隊將在今晚參與比賽,Charles 將會坐在前排為她們加油,期望她們得到勝利.另外,Charles 亦會帶我們遊覽天安門,該處滿是熱鬧氣氛.