If you own a business that aims to attract more Asian customers or if you have a blog that wants to target readers from Asia or if you’re engaged in something that basically wants to make a name in Asia, then you might want to read on. This is but a brief but pretty helpful insight on the social media scene in Asia.
According to recent reports based on behavioral data, Asians now heavily use social media (i.e. social networking websites and other social media tools). Apparently, social media is now a big part of a lot of Asians’ lives and for good reason. Social media is a very easy tool to use and if you’re keen on watching your budget, then this is one powerful and cost-efficient measure that you might want to incorporate within your business. Just in case you still do not know, the use of social media websites such as Facebook, Twitter, Plurk, Sina Weibo (very popular social networking website especially among the Chinese) and even Foursquare and Google Places have grown in meteoric numbers over recent years that if you’re still not a part of all the hoopla, expect to be considered an “outsider.”
Reportedly, social network activity in Asia is very, very strong. Countries like Indonesia, Malaysia and Philippines have tremendous numbers of users involved in social networking sites. In fact, each of the said countries has more than 10 million active social network users – quite a staggering number, if you really think about it. In Singapore, roughly 2 million out of its 5 million population is already active in social networks. Interestingly, 40 percent of that number is active on Facebook.
Given these, one can deduce that Asians are very fond not only of social networking sites but of sharing information with people they know. And that should be a challenge that webmasters, entrepreneurs and bloggers should consider…how to be a part of all the hoopla and lure in target readers/customers/audience.
So…do YOU have a plan?