The social media scene in Asia

July 8, 2011

If you own a business that aims to attract more Asian customers or if you have a blog that wants to target readers from Asia or if you’re engaged in something that basically wants to make a name in Asia, then you might want to read on. This is but a brief but pretty helpful insight on the social media scene in Asia.

According to recent reports based on behavioral data, Asians now heavily use social media (i.e. social networking websites and other social media tools). Apparently, social media is now a big part of a lot of Asians’ lives and for good reason. Social media is a very easy tool to use and if you’re keen on watching your budget, then this is one powerful and cost-efficient measure that you might want to incorporate within your business. Just in case you still do not know, the use of social media websites such as Facebook, Twitter, Plurk, Sina Weibo (very popular social networking website especially among the Chinese) and even Foursquare and Google Places have grown in meteoric numbers over recent years that if you’re still not a part of all the hoopla, expect to be considered an “outsider.”

Reportedly, social network activity in Asia is very, very strong. Countries like Indonesia, Malaysia and Philippines have tremendous numbers of users involved in social networking sites. In fact, each of the said countries has more than 10 million active social network users – quite a staggering number, if you really think about it. In Singapore, roughly 2 million out of its 5 million population is already active in social networks. Interestingly, 40 percent of that number is active on Facebook.

Given these, one can deduce that Asians are very fond not only of social networking sites but of sharing information with people they know. And that should be a challenge that webmasters, entrepreneurs and bloggers should consider…how to be a part of all the hoopla and lure in target readers/customers/audience.

So…do YOU have a plan?

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Understanding the Chinese web surfer

June 28, 2011

We all know that China has the biggest population in the whole world. Given that fact, it’s no wonder that more and more webmasters, bloggers, social media practitioners and even ordinary businessmen want to gain attention among the Chinese. One really good example of just how fervent the hope of people to get as much attention from China as possible is the very strong demand to be included in the popular Chinese search engine, Baidu.com That site is like the Google counterpart in China. Once your site is included, consider yourself a lucky man.

You can also consider patting yourself on the back if you’re fond of writing about finance, investments and properties. This, because those topics are apparently the most browsed or searched for topics among the Chinese.

According to an online article, Chinese people like searching for topics related to investments, properties or just about anything related to money and finance the most. This basically means that a rich Chinese man who surfs the web is most likely to look for topics on how to make himself even richer! The next topic that the Chinese web surfer also like to read is music information. Next up are topics about cars then literature and the arts then leisure, travel and vacation. Interestingly, the Chinese spend lesser time reading up on IT and communications. Rounding up the list are shopping and dining guides, education and training then lastly, relationships. Which practically means that wanting to get rich or even richer is the top most priority among Chinese these days than hooking up with someone. Is that good or bad news?

Nonetheless, the figures tell us one thing: if you want to gain attention from the world’s biggest population, then just write about the greens, the bling-bling and the moneymakers.


Novotel Blogger Hong Kong Event Oct 2010

October 27, 2010

The Novotel Hong Kong hotels are welcoming top bloggers from the Asia-Pacific to the first Novotel Blogger Hong Kong Event from October 28 – 31, 2010!

The bloggers are invited to go to the opening of the Hong Kong Wine and Dine Festival, Halloween at Ocean Park and Hong Kong Disneyland Resort, also, to indulge spa massages and a Michelin starred dining experience!!

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Antony Platford, General Manager of the Novotel Hong Kong Century hotel says “We recognise the increasingly important role that bloggers and their opinions have come to play. Their unbiased and authentic reporting style appeals to people looking for credible, relevant and up to date information about travel and destinations. We are delighted to welcome this group to Hong Kong and are excited about setting them free on the city to explore and blog on their discoveries.”

The 9 selected bloggers share their writing on travel, writing, family and food through social networking sites such as Facebook, Twitter and individual blogs. Combined, their blogs have millions of views and fans following online.
They will be staying at the three Novotel Hotels in Hong Kong (Novotel Hong Kong Century, Novotel Hong Kong Kowloon and Novotel Hong Kong Citygate). Discover more at www.novotel.com

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The 9 bloggers invited by Novotel include:
Australia Blogger Minh Giang, New Zealand Blogger Deborah Zoe O’Sullivan, India Blogger Ajay Jain, Philippines Blogger Ivan Henares, Indonesia Blogger Budi Sutomo, Malaysia Blogger Lee Khang Yi, China Blogger Zhan Yun Yi, Singapore Blogger Lau Feng Kai, Japanese Blogger Owen Schaefer.

The 5 Hong Kong bloggers participating include:

HKEpicurus, Razlan Manjaji, Jason Tse, Lo Yan and Fabrice Lau.

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( Image taken from Agoda.asia)