Yes, the power of social media can help clean the air we breathe

June 22, 2011

By definition, social media is the medium for social interaction. Using web-based and mobile technologies, social media has literally made the world smaller — with just a few clicks, a couple of keyboard taps and quick share of information, the world has become one big interactive platform. Because it’s easy to use and highly accessible, social media is now also being tapped for events, causes and things that can somehow create change in society. Enter – social media for social good.

One perfect example of how social media is helping causes is by taking a quick look on the Clean Air Network and the good work they do. The Clean Air Network’s mission is to educate the public about the health impacts of air pollution and encourage Hong Kongers to speak out in favor of better air quality management, a flash mob type of event was held recently in Hong Kong. The event was very well participated in — proving that there is, indeed, a clamor for better, cleaner and healthier air in Hong Kong.

Social media played a big role in the promotion of this flash mob type of event. Via the power of social media, more Hong Kongers knew about the event. As a result, more decided to take part in such a cause that aimed to spread awareness and to encourage more people to fight for their rights.

Which, ultimately, was in consonance with the goals of both PRDA Asia and Wheel2Wheel. Prosperity Research Digital Agency (PRDA), a Hong Kong-based social media agency, along with Wheel2Wheel, an independent non-profit organization, supported the Clean Air Network and even sent some representatives to join the flash mob. Both PRDA and Wheel2Wheel officials say that they wanted to highlight and honor the Clean Air Network and the good work that they do, hence, they joined the event and they attested that they truly felt empowered. Nothing beats joining events that are for the good of many!

Wheel2Wheel Motorcycle Journey: Stage 1 Hong Kong

December 13, 2010

On March 1, 2011 Morgan Parker and Simon Lock start their 20,000 km, 100 day, 10 country journey for charity by taking it one stage at a time. The name of this enduro adventure is Wheel2Wheel. Wheel2Wheel’s purpose is to raise money and awareness for 10 charities and non-profit organizations across Asia.  The 16 stages on this endurance adventure will take them through 10 countries from Hong Kong to Brisbane. This is a trip that most of us would only dream about.

Wheel2Wheel is 100% self funded. All Donations through “Live the Dream” options is channeled back to the 10 Charities.

Stage one of the trip starts in beautiful Hong Kong. A gem of a city sitting in the South China Sea. Despite its beauty it has terrible problems. Over crowding creates hazardous air pollution levels. Wheel2Wheel has selected Clean Air Network as their Hong Kong Charity.

Clean Air Network (CAN) is an independent NGO which aims to encourage the public to speak out about the health impacts of air pollution. Donations can be made directly to CAN or by sponsoring Wheel2Wheel through “Live the Dream” options. 100% of the profits from Live the Dream will go back to the 10 charities. Find out more about CAN on their website, Facebook or on Twitter.

After settng off on their BMW F800GS motorbikes from BMW Concessionaires (HK) Limited Morgan Parker and Simon Lock will leave Hong Kong and travel north, the noise and pollution of the city slips away and rural land and forests dominate the landscape. There is nothing but open road on the way to the China border. What lies ahead is an adventure waiting to unfold.

About Wheel2Wheel:

Wheel2Wheel is an independent non-profit organisation which aims to raise awareness and provide financial assistance to brilliant yet under-recognised charities throughout Australasia.  Through its innovative approach of visiting these grass-roots charities during motorbike enduro-adventures, Wheel2Wheel can experience first-hand the deeds and needs of the people on the ground.  By harnessing the support of mass media, Wheel2Wheel aims to provide the public with objective insight to the key social, environmental, and humanitarian issues facing the region.

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