Content Marketing

November 18, 2013

Whether your brand is marketing towards business, consumers, or both, it’s important to know what strategies are most effective for each market. While there are some similarities in the content marketing tactics used by business to business and business to consumer marketers, there are also some key differences. To be effective, content must target the right consumer on the right platform with the right message. Businesses to business marketing, for instance does better on LinkedIn. LinkedIn is the is the top social media platform used by B2B companies, while B2C companies find the most success on Facebook. As you can see, knowing the difference, makes a difference. Thankfully, JamiQ offers many features to make the whole process a lot easier!

Regardless of which market your brand is trying to reach, it’s crucial to know what is trending in social media, as it is the most popular platform for marketing. This is why JamiQ Monitors Everything. The foundation of social media monitoring is the ability to capture most, if not all, online conversations. Our revolutionary design and relentless approach enables us to capture social media posts on blogs, forums, microblogs, news, social networks, video sites, and more. With JamiQ on your side, you’ll always be in the know of the social media world.

Using different strategies for each market will ensure that you’re truly targeting who you want to, but now you need to know how your brand is being perceived. JamiQ has a Sentiment Detection feature so you always know where your brand stands. Using our specially designed natural language processing technology, JamiQ is able to detect the sentiment of every post on the fly. The sentiment chart gives you an indicative view of the perception surrounding your brand so you can react immediately when you notice a sudden change of heart. While machine-driven sentiment detection isn’t a replacement for human intellect, it provides the much needed leverage for monitoring the vast number of opinions that are generated online every single day. With proper content marketing and JamiQ, your brand will be a hit with businesses and consumers alike!

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Also, be sure to check out this infograph to see the other differences between B2B and B2C marketing:

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Recent Reports Show that Consumers Prefer Green Businesses

September 13, 2012


As the importance of sustainability rises, green businesses such as Accor hotels have seen an increase of consumer interest. With evidence of more and more companies providing an economically aware atmosphere, customer loyalty to these businesses raise significantly as well. Green growth is proving to improve local environment as well as companies’ personal interests.

There are many influences that drive consumer choices such as availability, brand names, and price. However many customers have come to expect the products in stores and from their loyal companies to be green. Despite environmentally friendly products having a premium price to them, customers globally have been reported regularly stating that they would prefer paying the cost for the green label.

It is because of this increase of interest that it is also important for companies to provide an eco-label for their products, such as Accor hotels’ toiletries that are available in every hotel bathroom. Making sure that consumers are aware your green products is beneficial to both the customer and your company.

By raising the awareness of an eco-friendly brand, businesses benefit themselves, their consumers, and the environment. Many companies struggle with how to achieve this goal, however, but the answer can be found. Accor has developed a programme titled PLANET 21 which is based on increasing green growth. Referencing the site for statistics, research, and other helpful hints is highly encouraged.

Learn more about the PLANET 21 Programme here:
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Consumers lead and business follows

April 16, 2009

Business is migrating to digital strategies at an amazing rate. This territory once only for friends and family is becoming the new hot bed for businesses to stretch their ad budget and reach their illusive consumers. Find out more.

Prosperity Research Data Driven: Video 8:1 Over Banner Ads

April 1, 2009

Social media industry statistics continue to clearly show the power of the medium. Rich media, video, has 8 times as much attraction as standard banner ads. 79% of all business sites use video.

Marketing Minute: Business and Social Media from Prosperity Research

February 20, 2009 – Business needs Social Media. Douglas White illustrates the value of consumers flocking to and talking online. By listening to consumers and contributing value to the conversations, companies can both promote and protect their brand. The next episode will be about taking your brand online. – 網上社交平台是各行各業所需的推廣平台.Douglas White 將會講解一群消費者在網上聚集及交談所存在價值. 透過聆聽及參與交談,可以推廣及保障品牌. 下一輯將會講解關於如何將品牌放到網上. – 网上社交平台是各行各业所需的推广平台.Douglas White 将会讲解一群消费者在网上聚集及交谈所存在价值. 透过聆听及参与交谈,可以推广及保障品牌. 下一辑将会讲解关於如何将品牌放到网上.