Tips on How to Market Your Business Sustainably with Accor Planet 21

November 17, 2012

Running a green business gives your company a competitive edge. Today, consumers care more about going green than they ever have. While offering green products and services is the ultimate goal, there are other ways to lower your impact on the environment along the way. One of the easiest ways to do this is to market your business sustainably. Using the seven pillars of Accor’s Planet 21 program is a great way to get started in setting your sustainability goals. Here are a few tips for your business to try.

Lower your business’ carbon footprint by buying your marketing materials locally. Not only will this require less transportation and less CO2 emissions, this will also save your company shipping costs.

Take it a step further by printing all your marketing materials on recycled paper. Pamphlets, fliers, posters, and mailings can all be printed on recycled material and is in line with Accor’s Nature pillar. Let consumers know that you’re being eco-friendly by stamping all your marketing materials with “printed on recycled materials.” You can also print a friendly reminder to consumers to recycle on the bottom or back of your documents. Instead of printing and mailing newsletters, have consumers subscribe to a monthly email newsletter.

Recycling may seem like common sense when it comes to being green, but are you offering marketing materials that encourage green behavior? Instead of handing out disposable water bottles with your name on them, opt for reusable water bottles or mugs. When giving out food or hosting events with snacks, buy from local sustainable producers. Not only does this show consumers that you are dedicated to being green, it also introduces them to ways in which they can be more green with you!

Each small initial your business utilizes adds up to a huge impact on the environment. For more tips on how to green your business, visit Accor Planet 21’s blog at http://accorplanet21.tumblr.com/.

Learn more about Planet 21: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
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Follow Accor Asia-Pacific on Twitter: http://twitter.com/AccorPlanet21AP


Turn Your Business Green With the Help of Accor PLANET 21

July 23, 2012

 

Green businesses used to be a rare sight, but are becoming more common as consumers demand eco-friendly options. Stay ahead of the game and live up to consumer demands the same way that Accor’s PLANET 21 programme has. With such a variety of strategies available, taking a company from a carbon-producing wasteland to an eco-friendly wonder can be much simpler than many people think.

Accor’s PLANET 21 programme focuses on seven key factors to build green hospitality into their hotels. By focusing on specific elements such as recycling, reducing carbon footprint, and constructing sustainable buildings, Accor is well on its way to moving towards its goals for 2015.

Recycling is an excellent way to turn heads. PLANET 21 has already made a huge impact by increasing Accor’s recycling programmes to include most hotels and for a variety of different materials. It may seem as though this technique is a fad or does very little, but by reusing products, the planets resources are being saved. Instead of a garbage dump growing, trees and wildlife will be saved and preserved for future generations to enjoy.

Another great step is to invest in eco-labeled products. Use sprays, towels, and other cleaners that are marked with an organic or eco-label that is safe for people and the environment. Pass up the chemicals in bleach and other standard products to create a positive change. Accor hotels are making the transition to provide guests with green soaps, shampoos, and basic necessities, including cleaning products. Use sprays, towels, and other cleaners that are marked with an organic or eco-label that is safe for people and the environment. Pass up the chemicals in bleach and other standard products to create a positive change.

Get started on making the transition to become a green business.

Learn more about the PLANET 21 Programme here: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
‘Like’ Accor PLANET 21 New Zealand on Facebook: http://www.facebook.com/AccorPlanet21NZ
Follow Accor PLANET 21 New Zealand on Twitter: https://twitter.com/#!/AccorPLANET21NZ