Tips on How to Market Your Business Sustainably with Accor Planet 21

November 17, 2012

Running a green business gives your company a competitive edge. Today, consumers care more about going green than they ever have. While offering green products and services is the ultimate goal, there are other ways to lower your impact on the environment along the way. One of the easiest ways to do this is to market your business sustainably. Using the seven pillars of Accor’s Planet 21 program is a great way to get started in setting your sustainability goals. Here are a few tips for your business to try.

Lower your business’ carbon footprint by buying your marketing materials locally. Not only will this require less transportation and less CO2 emissions, this will also save your company shipping costs.

Take it a step further by printing all your marketing materials on recycled paper. Pamphlets, fliers, posters, and mailings can all be printed on recycled material and is in line with Accor’s Nature pillar. Let consumers know that you’re being eco-friendly by stamping all your marketing materials with “printed on recycled materials.” You can also print a friendly reminder to consumers to recycle on the bottom or back of your documents. Instead of printing and mailing newsletters, have consumers subscribe to a monthly email newsletter.

Recycling may seem like common sense when it comes to being green, but are you offering marketing materials that encourage green behavior? Instead of handing out disposable water bottles with your name on them, opt for reusable water bottles or mugs. When giving out food or hosting events with snacks, buy from local sustainable producers. Not only does this show consumers that you are dedicated to being green, it also introduces them to ways in which they can be more green with you!

Each small initial your business utilizes adds up to a huge impact on the environment. For more tips on how to green your business, visit Accor Planet 21’s blog at http://accorplanet21.tumblr.com/.

Learn more about Planet 21: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
Join us on LinkedIn
Follow Accor Asia-Pacific on Twitter: http://twitter.com/AccorPlanet21AP


Recent Reports Show that Consumers Prefer Green Businesses

September 13, 2012

 

As the importance of sustainability rises, green businesses such as Accor hotels have seen an increase of consumer interest. With evidence of more and more companies providing an economically aware atmosphere, customer loyalty to these businesses raise significantly as well. Green growth is proving to improve local environment as well as companies’ personal interests.

There are many influences that drive consumer choices such as availability, brand names, and price. However many customers have come to expect the products in stores and from their loyal companies to be green. Despite environmentally friendly products having a premium price to them, customers globally have been reported regularly stating that they would prefer paying the cost for the green label.

It is because of this increase of interest that it is also important for companies to provide an eco-label for their products, such as Accor hotels’ toiletries that are available in every hotel bathroom. Making sure that consumers are aware your green products is beneficial to both the customer and your company.

By raising the awareness of an eco-friendly brand, businesses benefit themselves, their consumers, and the environment. Many companies struggle with how to achieve this goal, however, but the answer can be found. Accor has developed a programme titled PLANET 21 which is based on increasing green growth. Referencing the site for statistics, research, and other helpful hints is highly encouraged.

Learn more about the PLANET 21 Programme here: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
Join us on LinkedIn
Follow Accor Asia Pacific on Twitter: http://twitter.com/AccorPlanet21AP

 


Accor PLANET 21 Programme Encourages Sustainable Winter Activities

August 7, 2012


Accor New Zealand is working hard to incorporate sustainable practices to all of their hotels with the PLANET 21 programme. Using the 21 commitments and 7 pillars, they actively work towards building environmentally friendly hotels and communities with employees and guests alike. With the goals of PLANET 21 in mind, Accor New Zealand encourages both locals and tourists to remember sustainability during the winter season while enjoying activities with family and friends.

With Accor hotels, and the great deals that are available, it is easy to indulge in your favourite activities while saving on room rates. Accor New Zealand has strongly boosted the sustainability of their hotels with the help of the PLANET 21 programme. That makes travelling this season to your number one snowy peak for a weekend of skiing easy, inexpensive, and environmentally friendly. Always remember to be responsible and respectful of the environment on the slopes.

Enjoy a weekend of winter hiking while enjoying a sustainable stay at an Accor New Zealand hotel. Hiking not only leaves a small carbon footprint, but also gives you an opportunity to appreciate nature and learn more about it. There are tons of beautiful snow dusted hikes to enjoy near many different Accor New Zealand locations. Be sure to layer up in extra cold locations and bring something to carry your garbage and recycling in. Local wild life will thank you!

Stay warm this winter guilt-free courtesy of Accor New Zealand. Since 2011, Accor has reduced energy use by 5.5%. They are steadily working towards reducing CO2 emissions by 10% by 2015 and have increased the use of renewable energy everywhere they can.

To book a sustainable, winter weekend getaway with Accor New Zealand, visit them online at www.accor.com
To learn more about PLANET 21 and the 7 Pillars, like PLANET 21 New Zealand on Facebook: http://www.facebook.com/AccorPlanet21NZ/
or follow them on Twitter:https://twitter.com/#!/accorplanet21nz


Turn Your Business Green With the Help of Accor PLANET 21

July 23, 2012

 

Green businesses used to be a rare sight, but are becoming more common as consumers demand eco-friendly options. Stay ahead of the game and live up to consumer demands the same way that Accor’s PLANET 21 programme has. With such a variety of strategies available, taking a company from a carbon-producing wasteland to an eco-friendly wonder can be much simpler than many people think.

Accor’s PLANET 21 programme focuses on seven key factors to build green hospitality into their hotels. By focusing on specific elements such as recycling, reducing carbon footprint, and constructing sustainable buildings, Accor is well on its way to moving towards its goals for 2015.

Recycling is an excellent way to turn heads. PLANET 21 has already made a huge impact by increasing Accor’s recycling programmes to include most hotels and for a variety of different materials. It may seem as though this technique is a fad or does very little, but by reusing products, the planets resources are being saved. Instead of a garbage dump growing, trees and wildlife will be saved and preserved for future generations to enjoy.

Another great step is to invest in eco-labeled products. Use sprays, towels, and other cleaners that are marked with an organic or eco-label that is safe for people and the environment. Pass up the chemicals in bleach and other standard products to create a positive change. Accor hotels are making the transition to provide guests with green soaps, shampoos, and basic necessities, including cleaning products. Use sprays, towels, and other cleaners that are marked with an organic or eco-label that is safe for people and the environment. Pass up the chemicals in bleach and other standard products to create a positive change.

Get started on making the transition to become a green business.

Learn more about the PLANET 21 Programme here: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
Visit Accor’s official Website: http://www.accor.com
‘Like’ Accor PLANET 21 New Zealand on Facebook: http://www.facebook.com/AccorPlanet21NZ
Follow Accor PLANET 21 New Zealand on Twitter: https://twitter.com/#!/AccorPLANET21NZ

 


CLP Group to Join the 2011 International Antarctic Expedition

April 12, 2011

A national hero once said that the youth is the hope of the Motherland. True enough, today we need young leaders who will step up and take the lead in making the world a better place for everyone. Following CLP’s highly successful CLP Green Park that was launched last year where in a total of HK$322, 265 was donated to partner organizations of the beneficial green project is another bold move to further the cause of saving Mother Earth from utter destruction.  This coming March 3 to 18, 2011, Hong Kong-based electric company CLP Group will join the cause to spread the awareness of climate change to the whole world by sending in five of its bold, young and courageous leaders dubbed as CLP Cool Captains to the International Antarctic Expedition 2011.

The International Antarctic Expedition 2011 or IAE 2011 will start this coming March 3, 2011 and it will showcase a number of missions such as exploring the Antarctic Peninsula and studying the continent’s weakening and fragile environment. To officially start in Ushuaia, Argentina, the participants will undergo intensive training through Robert Swan’s “Leadership on the Edge” personal leadership and sustainability program, which has been tested and used by giant companies such as Coca-Cola and Shell. It was Robert Swan who said that the greatest threat to our planet is the belief that someone else will save it. And it is for this reason that the IAE was developed.

The primary goal for this year’s IAE is to create young passionate ambassadors for the environment across the globe. The IAE believes that in order to save Mother Earth – particularly in Antarctica where the ice is rapidly melting – young leaders must be inspired to be the movers and shakers of creating change. And what could be a better way than to immerse these young people into the actual condition and state of Antarctica and its continent. The whole duration of the program (2 weeks in all) isn’t just an ordinary nature trip or a cruise; moreover, it is a mission in itself – a mission that will impact the perspective of the whole team on a personal level.

The IAE Program will focus on personal development, improving communication skills and team building – all essential elements of leadership. There will be distinguished guest experts from the various fields in the environment, developmental studies, management and leadership to conduct the necessary workshops and lessons to the participating team members. And probably the best part of the expedition is when each team member will get the chance to become a part of the 2041 Alumni. 2041 is a global company dedicated to the preservation of the Antarctic. Robert Swan, being the first-ever person to walk on both Poles unassisted, currently works as the president of 2041.

Some of the challenging tasks that the CLP Cool Captains will undertake include visiting the harsh terrains of Antarctica, record temperate changes daily, make a detailed account of one’s own experience, attend debates and trainings, understand the people living in the continent, test batteries that will store energy and to monitor wind turbines and solar panels used in the base. So it is with great pride and honor that CLP Group will be sending again another batch of young heroic leaders to the International Antarctic Expedition this year. Indeed, there is an urgent need to save our planet. With time running out, the best time to act is now. “In our own backyards we can take small achievable steps to protect and preserve the beauty and integrity of our environment and our planet for future generations.” – Robert Swan, OBE.

 


Protect Environment and Have Fun at CLP Green Park Online

August 23, 2010

CLP Green Park is one of the latest online theme park in Hong Kong.  It is quickly gaining popularity across Asia-Pacific because it is a fun and quick way to help the environment right from your own home !

As various logging companies look to expand their profits by cutting down trees, many forests have been destroyed on the way. CLP Green Park is one of the latest initiatives looking to help reverse some of this damage through educating the public about the importance of protecting trees.

Photo taken from Conservation Volunteers (http://www.conservationvolunteers.com.au)
CLP Green Park is a great way to help those around you know a little more about biodiversity, the environment and ecosystems around us.

A fun and interactive game, CLP Green Park is a new way for us to help protect trees and nature.   The great thing is, we don’t even need to leave our home to help out! A great way for busy city-dwellers to also do their part and help the environment around them.  For every virtual tree planted at CLP Green Park, HK $5 is donated to Green Partners in Hong Kong, China, Australia, India and Thailand.  Play now: http://www.clpgreenpark.com/

To stay updated on CLP Green Park:
Visit them on facebook at http://www.facebook.com/LovetheEarthPlantaTree
Follow them on twitter @clpgreenpark


Virtual Tree Planting at CLP Green Park

August 23, 2010

You don’t have to leave the comforts of your home to help protect the environment—CLP Green Park has made it easy and simple for everyone from city girls to country boys to learn about Tree Planting.  You will be pleased to know that you are also helping raise donations to Green Projects across Asia-Pacific. Click here to play now.

For many city dwellers, the online world has become their second home.  Because of this trend, using the online world as a channel to raise the world’s awareness about the deteriorating condition of our ecosystems is only natural. CLP Green Park aims to portray an amazing world where people and nature can harmoniously exist together.  

How Does It Work?

For every virtual tree planted in the park, a total of HK$5 will be given to the 5 participating green partners. The organizations come from five different countries and all are dedicated in saving our nature. The funds are used in supporting projects for the preservation of biodiversity.

Green Partners

The information about each Green Partner is available on the CLP Green Park website.  In Hong Kong, the participating organization is The Conservancy Association which is founded in 1968. It is a non-government environmental organization that is dedicated to protecting the environment and preserving the natural cultural heritage of their country.

How Will They Use The Money?

Funds donated to the participating environmental organization are budgeted according to the organization’s program plans, as each organization has planned different projects for the betterment of the environment. For example, The Conservancy Association of Hong Kong is working on the funds they have earned for Eco-Protectors, a program that targets environmental education for common people.

CLP Green Park is just one of the simple ways of helping our nature, their target is to plant a total of 100, 000 virtual trees and raise $500,000!

Visit http://www.clpgreenpark.com to play now!!