Google Search And SEO, What Does It Mean To The Public?

November 29, 2013

What are the most revealing consumer attitudes to Google’s search results? How do the public behave when presented with a page of organic search results and ads? Richman SEO Training in conjunction with CINT conducted a study to find the public’s understanding, attitudes, and behavior towards Google Search and SEO. As a brand, it’s important to know how consumers are utilizing Google search so your brand can make the most out of SEO usage. JamiQ knows the importance of Google Search and SEO and can help your brand stand out among Google searches.

Consumers were asked how they feel about websites ranking in the top positions of organic SERPS. It was no surprise that high ranking sites received more clicks, but along with those clicks comes an assumption that the site is also trustworthy. Clearly there is still a great deal of consumer misunderstanding and false assumptions being made about Google Search. This must surely have an effect on how consumers perceive those websites that rank prominently in organic SERPS. This is why it’s so important to understand where your brand stands among websites, and JamiQ can help!

JamiQ’s Influence Indicators feature uses smart algorithms to automatically analyze the influence of every website on the fly. The influence chart gives you an instant view of the impact your brand is making. Jump right in by clicking the darkest segments to immediately identify who your top influencers are. JamiQ also has a Sentiment Detection feature to detect the sentiment of every post on the fly. The sentiment chart gives you an indicative view of the perception surrounding your brand. This allows you to react immediately when you notice a sudden change of heart. With the help of JamiQ, your brand’s website will be more prominently listed in Google’s Search results!

To get the help of JamiQ, be sure to visit http://jamiq.com

Also, be sure to check out this infograph for more statistics on public awareness of Google Search and SEO: http://www.pinterest.com/pin/335025659751342364/

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How is social media perceived by viewers today

May 24, 2013

Social media has ever-changing demographics. Its usage fluctuates depending on user age groups, occupations and global trends. As the audience has grown, so has the amount of content. With infinite options of channeling content, users focus on minute measures such as sharing and privacy laws. iAcquire explores these trend among social media users. Basic questions and related statistics mirror the mindset of the new age users of social media.

Facebook, the reigning social media giant, is surprisingly not the preferred network of certain age groups. 65% of Facebook users belong to the 30+ age group, while the 18-29 age group dominates 60% of Reddit and 85% of orkut! Results show that indeed privacy is a major concern and that 75% users disagree with sharing private search data while 70% of users don’t use Facebook for searching at all! Facebook has undeniably made sharing handy, yet 75% of users in the 45+ age group use email for sharing.

Other surprising result is the fact that only 12% of users are influenced by Likes and Shares, while 50% of users don’t consider images important in search results. This can serve as a setback for brands, whose sole purpose of promotional offers is to get more likes for their page! These sharp results could be influenced by the time spent on social media. While the time spent on Pinterest has increased a whopping 1000% in the past year, time spent on Facebook has increased only 4% while that on Google+ by 80%.

These statistics show that content on social media needs constant upgrading and attractions to attract users. Not only the quantity, but also the quality needs to include more areas of interest; encompassing humour, entertainment, sports, lifestyle and hobbies. JamiQ allows brands belonging to every aspect of life, be it celebrity news or fashion trends, the chance to make an impact among the masses of social media. Contact JamiQ and find out more on how social media can make you look attractive.

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Are you an Internet star? In China, you have 30 percent more influence than a TV star!

July 28, 2011

Yes, you read that right. If you’re an Internet star (or if you have plans of becoming one pretty soon!), then chances are you have 30 percent more influence than a TV star in China! This is because in China, Internet is 30 percent more influential than TV. That means that if you’re an Internet hit, you’re far more influential and more popular than your regular TV star. Now for web junkies and people who simply want to have an easier, faster (and not to mention cheaper) way of gaining attention, this is definitely welcome news.

For the traditional media people, however, this poses a big challenge for them. How should traditional media outlets such as newspapers, magazines and television (both cable and free TV) now compete with the seemingly fast rising, unending demand for the Internet?

Most of the large media corporations have already started adopting social media techniques to keep the tech-savvy younger generation within its fold. Some of these traditional media outlets have started establishing their online media presence – from Facebook to Twitter to Sina Weibo to Plurk and now to Google Plus. Their websites are no longer just “corporate” and formal looking. Their websites are now more interactive. Their websites now have good content that can easily be shared by their followers and by their followers’ followers. The key now is to offer viral content. They know that if they don’t do this, they will quickly lose the loyalty and attention of a lot of the formerly traditional media-dependent public.

Things are changing and given the latest reports that indicate that the purchase influence of CCTV is 30 percent lower than that of the Internet, expect the traditional media industry to have a different face sooner than expected. For now, the public can bask in sheer excitement over the fact that, yes, even ordinary people can be more influential than TV, thanks to the wonder of the world wide web.

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Social media as a social business

July 19, 2011

If someone probably told you some 5 years ago that social media can also be a social business, your most likely response would be, “what is social media?” It probably would have been preposterous that media can be made “social.” But ah, technology and science have a funny way of turning things around and shaking things up a bit. Today, social media already occupies a big chunk of our everyday lives. Social media is now a social business and, yes, digital agencies such as Prosperity Research Digital Agency or PRDA have even already embraced this business model.

First things first. Social media as a business model is made possible through the integration of business intelligence, with social media expertise and business process effectiveness. This results in low risk and high return. These results can be enjoyed by businesses looking to leverage social media in a positive manner for consumers.

One great scenario for this is a small enterprise that is slowly using the power of social media and social networking websites. The enterprise may be using Facebook, Google+, Twitter, message boards, blogs, Sina Weibo and other social media tools. On the surface, the results are there — better, faster interaction with target audience or existing customers, wider exposure for the brand, better search engine optimization efforts and more. However, what owners of these small enterprises may fail to understand is that the more they “listen” to their customers (through these social media networks), the more likely they can use these “eavesdropped” messages and convert them into organization-wide business intelligence. They can convert these pieces of information into helpful data which can also enable them to predict and plan for the future. It’s like having your very own CIA facility! Seriously, it helps to not only be socially active but also socially wise.

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With the advent of Google+, is this the start of the Google domination?

July 18, 2011

So with the seemingly fast rising popularity of Google+, Google’s newest social networking service, does this mean that there is also no stopping the world domination of Google? It might sound too far fetched today but didn’t it cross our minds as well that this thing called the Internet may not be as fancy as we all think it is? Ah, those were the good, old yet very naive days.

Going back to Google+…reports now say that the SNS market (outside China) is fast being penetrated by Google’s newest baby. Google’s +1 buttons may have only been out for about a month but the latest reports claim that more than 10 million people around the world have signed up for the service. Not bad for Google+’s very first week. We can just imagine the numbers now. Can we soon hear a fearless forecast of 50 million Google+ users in about 2 months?

According to search engine optimization companies, webmasters now frantically add the Google+ buttons in the hope that this can help attract more traffic, establish better search engine placement and yes, ultimately, better capacity to attract business. In fact, the Google+ buttons are now on 4.4 percent of at least 10,000 websites. This marks a jump from its initial 3.6 percent in June. If you compare these stats against Twitter, the latter’s plugins are only found on 3.4 percent of the 10,000 websites. Obviously that means that Google is doing a real good job in enticing more website owners to use the Google+ buttons and service.

However, the million dollar question now is…is Facebook, arguably the social networking website with the most users with about 750 million, worried at all? Or will they face Google and Google+ head-on? Certainly, these are exciting and fun times for social media and the Internet as a whole.

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Understanding the Chinese web surfer

June 28, 2011

We all know that China has the biggest population in the whole world. Given that fact, it’s no wonder that more and more webmasters, bloggers, social media practitioners and even ordinary businessmen want to gain attention among the Chinese. One really good example of just how fervent the hope of people to get as much attention from China as possible is the very strong demand to be included in the popular Chinese search engine, Baidu.com That site is like the Google counterpart in China. Once your site is included, consider yourself a lucky man.

You can also consider patting yourself on the back if you’re fond of writing about finance, investments and properties. This, because those topics are apparently the most browsed or searched for topics among the Chinese.

According to an online article, Chinese people like searching for topics related to investments, properties or just about anything related to money and finance the most. This basically means that a rich Chinese man who surfs the web is most likely to look for topics on how to make himself even richer! The next topic that the Chinese web surfer also like to read is music information. Next up are topics about cars then literature and the arts then leisure, travel and vacation. Interestingly, the Chinese spend lesser time reading up on IT and communications. Rounding up the list are shopping and dining guides, education and training then lastly, relationships. Which practically means that wanting to get rich or even richer is the top most priority among Chinese these days than hooking up with someone. Is that good or bad news?

Nonetheless, the figures tell us one thing: if you want to gain attention from the world’s biggest population, then just write about the greens, the bling-bling and the moneymakers.