Facebook vs Apple vs. Android: App Showdown

March 25, 2013

 

Social media is an upcoming phenomenon which encompasses all daily needs. Be it shopping, locating restaurants nearby, making documents, viewing brand products and reading the news; an online shortcut is available in the form of an app. An app, short for application, was first introduced commercially by Apple, which allowed users to access online stores and games without opening the actual site. In late 2000’s, The advent of smartphones saw a sharp incline in the development and use of apps.

Keeping in mind the number of global members on Facebook, the developers are constantly working to affiliate new apps with the social media giant. Facebook is now leading the app race with 500,000 apps to its credit, including SoundCloud, Spotify, Goodreads and The Guardian to name a few. Android platform, despite its easy interface and popularity since 2009, has the least number of apps to its credit. This major difference can be accounted for by the fact that Facebook offers apps Absolutely Free! Also, considering the advantage Facebook has of being THE social media giant, Facebook has more than a million app developers to its name, while Android has the least developers. Hence any cost of development is shared within, leading to negligible costs by Facebook.

In the smartphone dominated age of today, brands should have a completely developed app on social media, where potential clients can get access to their products. JamiQ social media solutions incorporate all aspects of online development and marketing. Contact JamiQ to find out more about business solutions for your brand.

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Marketing in the Social Media Age

March 23, 2013

Social media serves as the hub for information on the web. Most brands depend solely on social media for their marketing needs. Clients can often be overwhelmed by haphazard volumes of information, and hence Infographics came into existence. Infographics serve as a means of providing bite-sized pieces of information, easy to interpret and easily digested.

Visual.ly, the most popular infographic site, reports that an infographic has the potential to reach 15 million views. Furthermore, a post on Facebook, LinkedIn or StumbleUpon can reach 100 times more people than an ordinary infographic. Most infographics are tweeted as it relays plenty of information in the limited character space.

While infographics encompass a wide range of categories from Entertainment and Health to Human Rights, a whopping 12.7% of them are used to promote businesses. With the potential to reach a global audience, small brands consider infographics a gem in social media marketing.

Surprisingly, the popularity of infographics is predominantly concentrated in Asia with mediocre percentage of views in Europe and USA. Compared to the 60% popularity in Philippines and the 100% outreach in Singapore, Netherlands has a mere 41% popularity and less than that in Chicago. But even these statistics prove that infographics have eased marketing on social media in a short span of time since their existence.

JamiQ assists brands in promotion and managing brand outlook on social media. JamiQ solutions incorporate all aspects of online marketing, easing the work of our clients while also increasing customer dependency and satisfaction. Contact JamiQ and find out more about how social media solutions are a necessity for your brand.

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