App vs. Mobile Web For Your Business: PRDA Helps You Decide

July 23, 2012

Smart businesses engage with their increasing mobile audience through either a native app or mobile-optimised web. PRDA helps you weigh the pros and cons of each and pick the perfect choice for your business needs.

Rapid advances in HTML5 will narrow the capability gap between mobile-optimised sites and native apps. PRDA recommends that you consider the following before embarking on developing either (or both):

What kind of need does your content serve? A native app offers a deeply immersing experience for your customers. This is a significant advantage on tablet devices, and even more so with niche topics, such as the NY Times election app.
On the other hand, if your business serves some kind of utility function, mobile web will be a better bet. Content publishers, such as newspapers and government services, favor mobile web because it runs on many common smartphone browsers.
How do you want to engage with your customers on these devices? Mobile web offers simple interactivity such as user login, which bodes well if your objective is to offer a fuss-free user experience.
An app would be a better choice for those who want to monetize this engagement. With a superior user interface, apps engage users more deeply and achieve better advertising performance.
What are your cost considerations? Without a doubt, building a mobile-optimised site is much cheaper than developing an app, both in terms manpower and time.
On the other hand, monetisation is often easier on native apps. There is much more room for creative ads development within an apps environment, which can command an advertising premium.
In the debate of native vs mobile web, PRDA recognises that consumers are fast moving towards a ‘multi-screen’ world. Businesses would do well to formulate their communication strategies across a variety of touch points.

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What is the best iPhone app for everyday use?

August 8, 2011

Admit it. If you’re a big iPhone user, chances are you have more than 20 iPhone apps. Chances are, these iPhone apps are mostly free to download while a few are paid and these are the ones that you really feel can be useful for you and your day to day activities.

However, if you really do the lowdown on this, you only get to use about 5 iPhone apps every single day. Is this fairly correct? More often than not, you only really get to use about 5 to 10 iPhone apps everyday and the rest remain stagnant and will only be used when 1) you get bored, 2) you remember that you have that app in the first place or 3) you need to update its version. Come on, admit it.

So the million dollar question now is — do you really need all of those iPhone apps? What is the best iPhone app for everyday use? Which iPhone apps should you get rid of? (If you really need to do this at all). The truth of the matter is, there is no fixed answer. To pick the best iPhone app would be like deciding between life and death. No, that was just an exaggeration. Kidding aside, it’s tricky to say whether a certain iPhone app is really indispensable or not. However, we can all be guided by certain factors. The first of which is if the app will make your life easier or not. Is it an app that will save you time? Will it be an app that will help you do your everyday tasks a little bit faster and a little bit easier? Also, is it user-friendly? Is it more focused on service and information instead of mere ads and commercial stuff? Once you have the answers to these questions all figured out then you will know if the app is worth saving on your precious iPhone or not. So let the decision making begin!

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Want to sign up for location based service? The Chinese always have the better option

July 20, 2011

Leave it to the Chinese to make things fancier, funner, more interactive and, well, better. While location based services are all the rage these days (think Foursquare where people childishly compete over mayorships and badges), Chinese start-up Douban has decided it’s about time that they join the bandwagon and basically offer more. Forget about badges for checking in while in an airport somewhere or for being on a ship or for partying with friends until 3 in the morning. Douban.com’s DuiJiao allows users to check-in to venues across China, and share their activity amongst anyone they choose to follow. DuiJiao is the latest addition to Douban.com features which now range from movie and book reviews, user blogs and brand mini sites to its original Last.fm-style music streaming.

So here’s the lowdown – DuiJiao has all the features of a “standard” location based service but what makes it really better is the fact that it provides the platform for people to share their expertise, tips and reviews about a certain venue or service and people can also ask! Moreover, DuiJiao can also let the users “follow” venues as well as individuals. This means that DuiJiao has infused the power of Twitter and microblogging within their location based service. This is a plus point for owners of a certain business since he or she can follow what the customers want, ask for, discuss about and even criticize. It’s instant feedback that they can “follow” or monitor using any Internet ready gadget or mobile/smart phone. Instant feedback straight from the horse’s mouth, so to speak.

Currently, Sina Weibo microblogging service users can log-in and use all the features by connecting with their Weibo account, for a single sign-in solution.

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3 Apps 1 Date

July 24, 2010

By: Josie Tao (Hong Kong)

Can we agree that first dates are dreadful? After weeding out dozens of lunatics, social climbers, gold diggers and the downright jerks, you find the one man/woman that you really think you would get along with.

Feating Iphone as Batman on your First Date
You finally have that one chance to have some 1-on-1 time with this person and you plan the most romantic,fun and interesting date hoping to impress him/her. Picking out a restaurant alone is a science—Is the lighting flattering? Are the staff Hooteresque and your date’s eyes are wandering?

After all the planning you arrive to the restaurant in a confident stride. As you see your date arrive from a distance, you suddenly find yourself sweating profusely, tongue tied in a knot and brain numbed. Technology is suppose to connect us and make our lives easier, so does it have the capacity to prevent a first date disaster?

Tech Geek by Day, Sommelier by NightYou are confident that you look smart in your new Ted Baker shirt. Your date looks so hot (not Heidi Montag hot,Eva Mendes hot) you are trying your best to resist snapping a photo of her and sending it to all our friends with a note saying “suck it!”. You are usually the Stella and Loafers kinda guy and she’s probably the jeans and t-shirt kinda gal, but tonight she got all decked out for the date and you know its time to step up and impress her.

With a little help from WineToMatch, any average geek can order wine like a pro to impress the girl. By putting in some information about the type of food you are ordering, the iphone application selects wines to pair with your meal.

The inevitable awkward silence
No matter how much you have in common with this girl, awkward silence always manages to creep in. It has nothing to do with your conversational skills or how interesting she is—you are still getting to know each other and it takes a while to be comfortable with those quiet gaps. However when the quiet gaps start to feel like a dark and steep trenches of silence, a glimpse of Hong Kong 爛 gag is a fun way to loosen up.

If you don’t know already 爛 gag are local Hong Kong brainteasers usually with a play on words. Why not take turns asking each other 爛 gag and see how gets more answers right? It might be a little geeky but keeping a first date light and fun is important.

Preparing for the worst
Sometimes Mr Dreamy who you thought was funny, sharp and smart might actually be a Spencer Pratt–unfortunately, you have discovered this in the middle of your Mango Martini as he makes fun of your iphone cover and checks out the waitress. You can try to sit through it and hope to God that the baked lasagna you ordered will arrive A-sap or you can enlist the help of Fake Call.

This app allows you to stimulate a phone call with a number and name you customized in advance. You can even set the app to keep calling after you decline the first call (while you politely insert line— “normally I won’t take this but they my aunt Lily has called 4 times! It must be urgent….”).

So will technology make our dating life a little easier? Maybe. Or are all these applications over-complicating and manipulating something that is suppose to be simple? Perhaps. You probably would not to use them every time you go on the first date, but the old saying rings true—“better safe than sorry”.


One Stop Destination for Dinner Party Topics

April 10, 2010

3 Apps 1 Date

Posted in Uncategorized by Josie Tao on March 21, 2010

By: Josie Tao (Hong Kong)

Can we agree that first dates are dreadful? After weeding out dozens of lunatics, social climbers, gold diggers and the downright jerks, you find the one man/woman that you really think you would get along with.

Featuring Iphone as Batman on your First Date
You finally have that one chance to have some 1-on-1 time with this person and you plan the most romantic,fun and interesting date hoping to impress him/her.  Picking out a restaurant alone is a science—Is the lighting flattering? Are the staff Hooteresque and your date’s eyes are wandering?
https://i0.wp.com/www.productsifter.com/images/journalist/440/LadyTramp5.jpg

After all the planning you arrive to the restaurant in a confident stride.  As you see your date arrive from a distance, you suddenly find yourself sweating profusely, tongue tied in a knot and brain numbed.  Technology is suppose to connect us and make our lives easier, so does it have the capacity to prevent a first date disaster?

Tech Geek by Day, Sommelier by Night
You are confident that you look smart in your new Ted Baker shirt.  Your date looks so hot (not Heidi Montag hot,Eva Mendes hot) you are trying your best to resist snapping a photo of her and sending it to all our friends with a note saying “suck it!”. You are usually the Stella and Loafers kinda guy and she’s probably the jeans and t-shirt kinda gal, but tonight she got all decked out for the date and you know its time to step up and impress her.

With a little help from WineToMatch, any average geek can order wine like a pro to impress the girl.  By putting in some information about the type of food you are ordering, the iphone application selects wines to pair with your meal.

The inevitable awkward silence
No matter how much you have in common with this girl, awkward silence always manages to creep in.  It has nothing to do with your conversational skills or how interesting she is—you are still getting to know each other and it takes a while to be comfortable with those quiet gaps.  However when the quiet gaps start to feel like a dark and steep trench of silence, a glimpse of Hong Kong 爛 gag is a fun way to loosen up.

If you don’t know already 爛 gag are local Hong Kong brainteasers usually with a play on words.  Why not take turns asking each other 爛 gag and see who gets more answers right? It might be a little geeky but keeping a first date light and fun is important.

Preparing for the worst
Sometimes Mr Dreamy who you thought was funny, sharp and smart might actually be a Spencer Pratt–unfortunately, you have discovered this in the middle of your Mango Martini as he makes fun of your iphone cover and checks out the waitress.  You can try to sit through it and hope to God that the baked lasagna you ordered will arrive A-sap or you can enlist the help of Fake Call.

This app allows you to stimulate a phone call with a number and name you customized in advance. You can even set the app to keep calling after you decline the first call (while you politely insert line— “normally I won’t take this but they my aunt Lily has called 4 times! It must be urgent….”).

So will technology make our dating life a little easier? Maybe. Or are all these applications over-complicating and manipulating something that is suppose to be simple? Perhaps.  You probably would not to use them every time you go on the first date, but the old saying rings true—”better safe than sorry”.

Follow me on twitter: josie_tao

Email me at: jtao@prosperity-research.com