Get Facebook Engagement Down To A Science

July 29, 2013

In today’s age, social networking is crucial for small businesses to succeed and with advanced Media Segmentation from JamiQ, you’ll be able to determine how well you’re engaging your customers. JamiQ uses advanced media segmentation to let you know if people are talking about your business on Twitter, blogs, forums, or social networks. Facebook is still the biggest social network and high customer engagement is becoming essential if you want your business to be successful. Luckily, there’s a science to raising engagement rates, best posting times, and great contests to have, all on Facebook.

If your business doesn’t yet have a Facebook page, be sure to make one. 92% of industry professionals have acquired a customer through Facebook. Of course, simply having a Facebook page isn’t enough. You need to be sure you’re posting relevant information. For instance, posts with images receive higher interaction rates. Shorter posts, 80 characters or less, also receive higher interaction rates. Using emoticons in your posts will also help boost engagement, with higher comment, share, and like rates. JamiQ can help you ensure posts are relevant with Sentiment Detection. Is this post positive toward your brand? JamiQ‘s specially developed natural language processing technology allows you to discover critical issues and perception trends. Keep in mind that for every customer you engage, there are 34 more reachable friends.

There are also certain times of the day that are better to post than others. For example, Wednesday at 3pm Eastern Standard Time is the absolute best time to post but posting

between the hours of 8pm and 8am Eastern Standard Time are the absolute worst times to post. JamiQ  can help you keep track of good times for you to post with Buzz Trending. JamiQ’s  dashboard provides buzz trending over any time frame. You can see where your brand is headed right down to the hour! Another great way to engage your customers is with Facebook contests, such as photo contests, sharing favorite tips contests, or any other contest that encourages customers to post on your page and share your posts with others to participate in the contest to win small prizes, usually an item or service from your specified brand. With the help of JamiQ and proper Facebook engagement, your business is sure to be successful!


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Also, be sure to check out this infograph for more details on how to make use of YouTube.

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