Streamification — the emerging world we live in: Technology

March 16, 2017

 

 

The world we live, augmented by technology, is increasingly becoming more fluid. Not to long past our lives were blocks of time and activity. The morning paper, lunch with friends, the evening news, a movie night out but that has changed dramatically as all things are available to us most all the time and the way that we interact in this technology enabled world I call Streamification.

“History is obsolete in the humanverse – it is only relevant to technology

as a predictor of the future”

 

I am an observer of human behaviour and technology — it is my fascination. I observe the evolution of human/ tech interaction from a social perspective and it seems clear to me that we are on a quickly evolving path driven by two main forces:

 

  • Human behaviour change enabled by technology. Our access to most everything is no longer time bound. We communicate with multimedia capability to friends without restrictions on time, geography or even having ever met. Our lives are an open book, a series of snapshots of our likes, dislikes, passions and idiosyncrasies. We seldom have an exclusive online or offline experience as the interconnectedness of the two coalesce into a single experience.
  • Technology changes due to changing human behaviour. This has been long time in the coming as predictive modeling to anticipate desire is the Holy Grail of business, but we have seen it accelerate and morph in recent years largely due to Millennials. Snapchat is revolutionary. This silly app where pictures disappear was based on the premise that we live in the now and history is irrelevant. Our lives are truly a stream of events or periods of “now” being reinforced by the technology we use.

 

AI and bots are the hot topic of the moment. It may have seemed as if they emerged as some “cool” idea that took hold, but necessity is the mother of invention and bots are emerging because of Streamification and the need to cater to the demand of an almost infinite number of unique moments in time.

 

“In the most simple of terms, Streamification is “I want what I want and

I want it now” but it is far more complex and subtle”

 

Whether you talk in terms of customer journey, touchpoints or the uniqueness and spontaneity of the human spirit we each travel a path that is ours but touches so many other. . . everything. It is a stream of moments. Though we do embrace the notion of our own uniqueness, it is with greater precision that AI is able to predict our wants and desires. It is through the power of technology that at anytime we want to reach out, share or buy the expectation that there is a mechanism, whether human or technology, that will provide satisfaction is there and waiting. When you put this in the context of how many of us there are and how unique each of our lives, or Streams, are then it becomes clearer to see that ability to achieve Streamification lies with technology and human input on its design.

 

Much success,

 

Doug

Director

PRDA Asia


Sideways Driving Club simulated F1 racing, Social Media Growth Hack tips, Primasia Corporate Services, Edible Arrangements Fruit on Hong Kong TVB

February 13, 2015


10407758_850886521600325_6034186517900598613_n.jpg-oh=91a939ff3a57802f112df8cc242c2d61&oe=5558C50F&__gda__=1431662470_de9d136f82df3bb4f6b3293d3b8b9b8e
What’s To Love At Sideways Driving Club Hong Kong? Let’s Count The Ways

These are known facts: Sideways Driving Club is the premiere venue for virtual racing in Hong Kong. The simulators at Sideways Driving Club  are endorsed and used by racing drivers around the world, including real F1 drivers. However, there are more facts about Sideways Driving Club  that truly cement the fact that this is the best choice when it comes to fun and thrill right in the middle of urban Hong Kong.

 

First off, did you know that Sideways Driving Club  has been in Hong Kong for more than 10 years? To be in business for more than a decade – that’s a good sign of stability. Over the years, Sideways Driving Club  has also increased the number of their cars and to date, they now have over 50 cars to offer to patrons, more than any other center in Hong Kong. With that many cars, it also means that they also offer the largest selection of tracks – more than 200. That’s way more than any other sim center in the city. Fifteen (15) people can all race against one another at the same – now this is pretty unique only to Sideways Driving Club . No other simulator center can even offer anything close! And to cap everything off, they have a fully licensed bar and catering. This is part of Sideways Driving Club’s forward thinking especially for valued customers.

 

PRDADouglasPhoto-20150121021203147Tip From PRDA Asia: Better PR Through Growth Hacking

Entrepreneurs know by heart the importance of PR. It can either help make or break a business. PR should be incorporated in just about every business plan or marketing strategy. Undeniably, PR plays an imperative role especially in letting a business succeed and expand. These days, however, with the presence of social media, things have shaken up. PR “gurus” can no longer say they’re the only ones in control. Fierce social media aficionados can already post whatever they want, most of the time without any reason and without any thought of possible repercussions. Moreover, writers don’t just receive press releases and print them verbatim anymore. So what’s the best thing to do? Digital and social media agency PRDA Asia has a tip: growth hacking.

 

PRDA Asia Founder Douglas White explains, “Growth hacking is not true “hacking” in the sense of breaking in where you don’t belong. It’s about maximizing customer growth through process improvement, technology and consumer psychology. Growth hacking is about taking methods that are already known and fully utilizing them and, when lucky, finding new ways to combine them for great effect. The term puts a focus on stepping outside of your comfort zone and learning and using new methods in a smart way.”

 

1488028_396480400523763_767019221785480206_n.jpg-oh=de06f5994626549eef778bf48a477f06&oe=55668C76Primasia Corporate Services Limited Hong Kong Can Help Keep Your Employees Happy

In Hong Kong, one of the tried and tested ways to keep employees happy is to ensure timely payment of their consultancy fees or salaries as well as timely compliance of their reporting obligations to the government.

 

This is where Primasia Corporate Services Limited Hong Kong can help you and your business best. Primasia Hong Kong can assist you with payroll and other accounting related requirements. They can also help you when it comes to contractual terms and other concerns related to employment offers. And if there’s need, they can give advice on disciplinary issues as well as calculation of termination fees.

 

image004 (1)TVB Jade To Feature Edible Arrangements® Hong Kong’s Stunning Fruit Bouquets

 

Absolutely exciting news! TVB Jade recently visited Edible Arrangements® Hong Kong to shoot a cool, must-watch feature which will be broadcasted on February 20, 2015, 10:30 pm to 11 pm. The video will be showcased during a new program. Who’s as excited as we are?

 

The TVB Jade shoot is truly a great opportunity for loyal (and new!) Edible Arrangements® Hong Kong customers to see what the fruit bouquet masters are up to in time for Valentine’s Day and for the Year of the Goat!

 

 


JamiQ uses the World’s Best Search Engines: Multilingual Monitoring

July 25, 2014

SMiStock_000030540134Small

It’s tried and tested. Social Media is truly a vital tool for all businesses these days. It can help make or even break a business’ success. However, are you using social media the proper way? With JamiQ,

An award-winning Multilingual Monitoring software, you can stay on top of your Social Media tactics with these 5 doable ways!

Monitor and understand conversations about your business in social media. Find JamiQ on the web: http://jamiq.com

 

Like JamiQ on Facebook:

https://www.facebook.com/JamiQ.Monitoring?ref=hl

 

Follow us on Twitter:

http://twitter.com/JamiQ

 

Or Follow us on SinaWeibo

http://weibo.com/jamiq


Let JamiQ Help You Discover The Influencers For Your Brand

July 1, 2014

 

Every single day, online conversations about your brand occur. Some people may like your brand, some may not. Some may recommend your brand, some may not. Naturally, you would want to tap those who like and recommend your brand. The question, though, is – how do you know exactly who these people are? Is there a way for you to efficiently identify them? How can you contact these brand influencers and perhaps even give them more reasons to love your brand?

 

JamiQ, an award-winning software, is the answer! JamiQ lets companies listen, measure and gain insights from online conversations about brands. And, yes, JamiQ, through its proven framework, helps you discover the most influential bloggers in your market, and takes your social media engagement to the next level.

Viral-Marketing-Model

Discovering the influencers plays a great and effective role especially in marketing and public relations. By regularly tapping them, positive word about your brand will circulate. The people who also follow these influencers may not only purchase or patronize your brand, they may even recommend it to others as well!


co-creation

Want to see JamiQ in action and know who your brand influencers are? Request for a free demo! Send email to questions@jamiq.com

 

Find JamiQ on the web:

http://jamiq.com

 

Like JamiQ on Facebook:

https://www.facebook.com/JamiQ.Monitoring?ref=hl

 

Follow us on Twitter:

http://twitter.com/JamiQ

 

Or Follow us on SinaWeibo

http://weibo.com/jamiq


How Non-Techies Will Still Love Using JamiQ

June 30, 2014

 

Let’s face it. Sometimes the only hindrance in buying or using a software program is the complexity of it. Unless you have a personal assistant who can be with you 24/7, you’d also want to know how to manage and effectively use a software program especially one that helps you track social media, right?

 

Enter – JamiQ. JamiQ is an award-winning multilingual monitoring software that companies can use to listen, measure and gain insights from online conversations about your product, brand, service or company. What makes JamiQ really special is that it is very easy to manage!

leadership-questions

JamiQ’s dashboard organizes and gives you a quick overview of the most recent updates on all your chosen or specified Topics. At a quick glance, you get to see what has changed in the last 24 hours, identify which Topics are critical and jump right in. This is vital especially when your business relies heavily on social media or online conversations.

images

The JamiQ dashboard also gives you an immediate view of how many Topics you have running and easy access to managing them. Doesn’t that sound pretty easy especially for non-techies?

 

Aside from its easy-to-use dashboard, JamiQ also lets you monitor online conversations in any language – be it Korean, German, Spanish, Chinese – any language! This is important especially if you want to take your brand to the global scale.

 

Want to see JamiQ in action? See for yourself how easy it is to manage. Request for a free demo! Send email to questions@jamiq.com

 

Find JamiQ on the web:

http://jamiq.com

 

Like JamiQ on Facebook:

https://www.facebook.com/JamiQ.Monitoring?ref=hl

 

Follow us on Twitter:

http://twitter.com/JamiQ

 

Or Follow us on SinaWeibo

http://weibo.com/jamiq

 


How JamiQ Can Easily Help Your Brand Go Global

April 18, 2014

Is going global the next step for your company or brand? If you haven’t infused social media marketing in your strategy plan yet, then now’s the best time to start. On the other hand, if you have been using social media marketing for quite some time now, you’d know how crucial it is to be able to monitor all online conversations about your brand. Add to this the fact that you need to monitor and understand the conversations in all languages and from just about any market. Do you already feel the pressure? Don’t. JamiQ has the answer!

JamiQ offers its award-winning Multilingual Monitoring software. Brands can use this multilingual social media monitoring software to listen, measure and gain insights from the online conversations surrounding your brand. You can monitor in any language – be it Korean, German, Spanish, Chinese – any language! This is important especially if you want to take your brand to the global scale.

Translators translating social media feeds

Now if you see a certain paragraph written in a foreign language and you spot your brand within the paragraph, you can choose the one-click translation option. The JamiQ multilingual monitoring feature really makes it easy for brand and marketing folks to detect sentiment, check trending stuff in real time and see critical insights that could make or break business.

img_banner

If you’re ready to present your brand to the world, then JamiQ is more than ready to help. Visit http://jamiq.com and be the next brand to beat!

Find JamiQ on the web:

http://jamiq.com

 

Like JamiQ on Facebook:

https://www.facebook.com/JamiQ.Monitoring?ref=hl

 

Follow us on Twitter:

http://twitter.com/JamiQ

 

Or Follow us on SinaWeibo

http://weibo.com/jamiq

 


Capture Online Conversations About Your Brand With JamiQ

April 18, 2014

 

A lot of companies and brands’ online marketing strategies have changed and will still continue to change, with social media marketing being at the forefront of their plans. This is to be expected, however. After all, social media marketing has proven its worth in terms of attracting new customers, engaging existing ones and solidifying their online presence. However, given the vastness of the Internet, is it even possible to capture all online feedback, engagement and conversations about your brand? With the help of JamiQ, this is totally possible!

alerts

JamiQ uses the world’s best search engines, APIs, RSS feeds, and specially built web crawlers to monitor the social media world – and they even do this in real-time. Blogs, forums, microblogs, social networks, news sites, video sites and more will be monitored by JamiQ. This means you can detect any kind of sentiment about your brand or company on the fly. This then allows you to craft and post a reaction that’s suitable for such sentiment.

The best thing about this Monitor Everything feature? JamiQ can also monitor the diverse and multilingual Asian social media. No need to search and check each and every website that may have a topic about your brand or company. No need to learn each and every Asian language just to decipher customers’ sentiments. JamiQ’s Monitor Everything feature will do that all for you. How is that for efficiency?

 

To get the help of JamiQ, be sure to visit http://jamiq.com

Find JamiQ on the web:

http://jamiq.com

 

Like JamiQ on Facebook:

https://www.facebook.com/JamiQ.Monitoring?ref=hl

 

Follow us on Twitter:

http://twitter.com/JamiQ

 

Or Follow us on SinaWeibo

http://weibo.com/jamiq

 


Stay On Top Of Your Brand’s Perception With JamiQ’s Monitor Everything Feature!

February 26, 2014


When it comes to tweeting on Twitter and posting on Facebook and LinkedIn, everyone’s doing it. With today’s technology, word about your brand spreads like wildfire. Good or bad, you can bet your customers are talking about your brand. That’s why it’s so important for your brand to monitor what’s being said about you and your competitors. The foundation of social media monitoring is the ability to capture most, if not all, online conversations. Just like a search engine, the more web pages that are covered the better a service it is. JamiQ uses the world’s best search engines, APIs, RSS feeds, and specially built web crawlers to monitors the social media in real-time. Eliminate excess social media noise to find the specific social conversations that are relevant to your business with sophisticated search-based social media monitoring.


Our Monitor Everything feature helps you understand the conversations that are important to your social community before, during and after your social marketing campaign. Gain new insights about your company, customers and competitors by tapping into social media conversations with the exclusive Monitor Everything feature offered at JamiQ. Our revolutionary design and relentless approach enables us to capture social media posts on blogs, forums, microblogs, news, social networks, video sites, and more. Based in Asia, JamiQ specializes in monitoring the diverse and multilingual Asian social media.

Discover the most meaningful conversations for your business with filters by topic, social media channel, language, and geography. Understand social conversation volume, sentiment, and trends.  Track ongoing conversations for immediate engagement and research historical discussions. Contact JamiQ and request a demo to know where your customers talk about you and your competitors.


To get the help of JamiQ, be sure to visit http://jamiq.com

 

Find JamiQ on the web:

http://jamiq.com

 

Like JamiQ on Facebook:

https://www.facebook.com/JamiQ.Monitoring?ref=hl

 

Follow us on Twitter:

http://twitter.com/JamiQ

 

Or Follow us on SinaWeibo

http://weibo.com/jamiq


Holidays End But E-Mail Marketing Shouldn’t!

January 8, 2014

Phew! Now that the holidays are over and you are not working 70-hour weeks or planning your holiday specials, you can take it easy slow down E-Mail marketing right? Of course not! This is the perfect opportunity to keep sending E-Mails to your subscribers, showing gratitude and providing information about specials you will have later in the year, so that they look forward to those emails. Below are a couple tips to help you keep your E-Mail marketing campaigns flowing and with JamiQ’s assistance, you’ll start off the New Year with a bang!


The aftermath of the holidays are the perfect time to start your testing. What do your clients and customers want? By testing, you will be able to learn more about your subscribers earlier in the year and be able to formulate your marketing campaigns around the results. JamiQ’s Insights and Discovery feature helps you with testing. The most used words in the content that JamiQ captures are extracted and trended according to the frequency of their occurrence in the social media posts. This trending helps you discover insights into what the majority of conversations are talking about. With JamiQ, you’ll be in the know of what your customers want!

Remember to set a goal for your email campaigns, and measure and analyze the results. By using the data from last year you should be able to learn what worked and what did not for this time of the year. Do something similar or better. JamiQ helps you keep track with our It’s Your Data Feature. JamiQ lets you view every individual entry and its attributes in an interactive table. All data captured on JamiQ is kept for up to 6 months. E-mail us for the most complete social media data analysis in your local language. JamiQ will ensure you’re more successful this year than last!


To get the help of JamiQ, be sure to visit http://jamiq.com

Find JamiQ on the web:

http://jamiq.com

Like JamiQ on Facebook:

https://www.facebook.com/JamiQ.Monitoring?ref=hl

 

Follow us on Twitter:

http://twitter.com/JamiQ

 

Or Follow us on SinaWeibo

http://weibo.com/jamiq


Get In On The Latest Social Media Marketing Trends!

January 8, 2014

Social media marketing remains the most important marketing area of concern for the upcoming three years. But where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will 2014 be the year of Twitter? Below are just a couple of the social media marketing trends to look out for in 2014. Regardless of which social media marketing trend you decide to incorporate, JamiQ is equipped to help make your brand a success!


One of the main ways that marketing is hitting social media is through consumers themselves. In the past decade, with user-generated content platforms such as Yelp, individuals have had the ability and power that comes from bypassing traditional channels to voice concerns and feedback, be it negative or positive. This is why it’s so crucial to know where your brand stands with consumers. With JamiQ, you have access to our Sentiment Detection feature, which is able to detect the sentiment of every post on the fly. The sentiment chart gives you an indicative view of the perception surrounding your brand. This allows you to react immediately when you notice a sudden change of heart. With JamiQ, you’ll always be on top of consumers opinions of your brand!

Of course, videos should continue their upward ascent in the social media marketing toolbox hierarchy. In particular short videos. YouTube shows no sign of fatigue, yet for brands, the best promises come from the rise of applications such as Vine, with its 6-seconds video capabilities, and Instagram, with its 15-seconds video capabilities complete with filters and integration within Facebook. Without a doubt, this is one trend we can expect to grow in 2014! One thing’s for sure, JamiQ’s features and solutions will make sure your brand grows too!



To get the help of JamiQ, be sure to visit http://jamiq.com

 

Find JamiQ on the web:

http://jamiq.com

 

Like JamiQ on Facebook:

https://www.facebook.com/JamiQ.Monitoring?ref=hl

 

Follow us on Twitter:

http://twitter.com/JamiQ

 

Or Follow us on SinaWeibo

http://weibo.com/jamiq