Get Facebook Engagement Down To A Science

In today’s age, social networking is crucial for small businesses to succeed and with advanced Media Segmentation from JamiQ, you’ll be able to determine how well you’re engaging your customers. JamiQ uses advanced media segmentation to let you know if people are talking about your business on Twitter, blogs, forums, or social networks. Facebook is still the biggest social network and high customer engagement is becoming essential if you want your business to be successful. Luckily, there’s a science to raising engagement rates, best posting times, and great contests to have, all on Facebook.

If your business doesn’t yet have a Facebook page, be sure to make one. 92% of industry professionals have acquired a customer through Facebook. Of course, simply having a Facebook page isn’t enough. You need to be sure you’re posting relevant information. For instance, posts with images receive higher interaction rates. Shorter posts, 80 characters or less, also receive higher interaction rates. Using emoticons in your posts will also help boost engagement, with higher comment, share, and like rates. JamiQ can help you ensure posts are relevant with Sentiment Detection. Is this post positive toward your brand? JamiQ‘s specially developed natural language processing technology allows you to discover critical issues and perception trends. Keep in mind that for every customer you engage, there are 34 more reachable friends.

There are also certain times of the day that are better to post than others. For example, Wednesday at 3pm Eastern Standard Time is the absolute best time to post but posting

between the hours of 8pm and 8am Eastern Standard Time are the absolute worst times to post. JamiQ  can help you keep track of good times for you to post with Buzz Trending. JamiQ’s  dashboard provides buzz trending over any time frame. You can see where your brand is headed right down to the hour! Another great way to engage your customers is with Facebook contests, such as photo contests, sharing favorite tips contests, or any other contest that encourages customers to post on your page and share your posts with others to participate in the contest to win small prizes, usually an item or service from your specified brand. With the help of JamiQ and proper Facebook engagement, your business is sure to be successful!

 

To get the help of JamiQ, be sure to visit http://jamiq.com

 

Also, be sure to check out this infograph for more details on how to make use of YouTube. http://pinterest.com/pin/32721534765722429/

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How Business is Adapting to a Design Driven World

Business is changing, and PRDA can help you build bridges between information and graphic design. The economy is no longer driven by information alone, but relies heavily on graphic design now as well. Simply put- businesses with well designed materials make more money. Design is constantly changing and updating, so keeping up with what consumers want is a full time job. This is where PRDA comes in.

Design is everywhere. With social networking sites like Facebook and Twitter growing exponentially, it is crucial to have an online presence. Having a well designed brand is only the beginning. Every business, especially small business, must carry their brand across a wide range of platforms. You can hand out business cards on the street all day and still only reach a small fraction of the business that social media will bring in. The internet and social networking target your specific audience, and then reel them in with aesthetics. Graphic design may seem like art, but in reality it is extremely deliberate and strategic. Business everywhere is changing to accommodate the consumers’ appetites for instant access. The only way to be successful is to join PRDA on the social media bandwagon.

The business world isn’t the only thing that’s changing. Graphic design professionals can no longer hide behind a computer screen playing with the pen tool. Design skills and business skills are converging. Without the ability to manage both, designers will soon find themselves out of work. Find out more about how design is changing in our next blog post!

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How PRDA is Helping Business with Facebook Apps

PRDA, your total social media provider, is helping increase business with the use of apps for Facebook Pages. These are an extension of the Facebook platform where you can install third-party applications (apps) to increase interactivity. Four are always displayed under your cover image, and you can utilize up to 14 custom apps total.

Get the most out of your social media presence by using apps to link all your social media profiles together. You can link your Facebook to Twitter,  YouTube, LinkedIn, and many others. You can also link your blog to Facebook with the RSS app so fans can view the feeds in the same window. There are apps that load a functioning storefront on your Facebook page, allowing fans to buy your products without having to leave Facebook. You can also load offers and promotions, further enticing the client to buy your product/service. There are apps for polling, discussion boards, checking-in, and even apps that allow you to share presentations. If you want it on your timeline… there’s an app for that!

Carry your branding to the apps section to help users remember and recognize you in the future. Replacing basic app photos with custom thumbnails is important because apps have a prime real estate spot right under the cover photo, to the right of your profile photo. You can replace any app thumbnail with a custom photo as long as it is 111 x 74 pixels. You can also reorder the placement of these thumbnails. Put the important ones first to ensure they are seen.

Facebook users are always looking to interact. Draw potential customers into your page and ensure that your fans become repeat customers with the help of PRDA and Facebook apps.

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Offers for Facebook Timeline Can Help Increase PRDA Client Sales

Social Media Provider PRDA is always up to date on new tools to help clients increase sales and fan growth. Just last week, Facebook added a new tool for business pages called “Offers.” Facebook Offers is located on the main timeline page for your business, right where you post your status. Just click on the plus where it says “Offer, Event +” and add a deal for your customers!

Facebook is making big headway when it comes to supporting business big and small. With Facebook Offers, you can provide your customers discounts and deals without the hassle of clipping coupons, and in a way that they will understand in a technologically advanced world. PRDA will be offering this service to their clients as soon as Facebook makes it available for every single business page; however, for now it is still in beta, which means a limited number of pages have access to it.

So how will PRDA make the most of Facebook Offers? By including strong headers, we’ll attract clients to view your offer. We will supplement our headlines with bold photos that work well as thumbnails because they will be displayed small. Most importantly, each offer will be unique to the business and product. PRDA knows their clients well, and we’ll be sure to design offers specifically for your target audience.

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PRDA Adds Pinterest and Viddy to List of Recommended SNS for Clients

Social media provider PRDA has begun to recommend two new social networking services, Pinterest and Viddy, to their clients. These new SNS have begun to revolutionize the already constantly changing social media platform, and mold together perfectly with PRDA client needs.

Pinterest takes the concept bookmarking websites and revitalizes it with the use of images and videos, now called “pinning.” These pins are much easier to use, lessen the clutter on users’ browsers, and allow for the sharing of websites through the use of easy to view pictures. These pins can be categorized by subject matter and can be shared with those who follow you, or with complete strangers browsing the site for the first time. This simplicity and user-friendly functionality makes Pinterest a perfect match for clients who wish to not only garner more views on their websites, but also want to become a better known name in their areas of expertise. Pinterest is currently available as an app in iTunes, as a mobile browsing site, and as a web-browsing application that can easily be added to a user’s toolbar. An Android app is in development.

Viddy has most recently become known as “the Instagram of video.” This easy to use app allows users to capture a video, instantly edit it with music and video, then share them on social media sites like Facebook and Twitter. While Instagram has become increasingly popular and has aided in providing the importance of images in social media, Viddy goes a step further with the addition of motion and sound. This service is great for clients who wish to capture real life moments and share them with consumers and is great for adding even more personality to a virtual presence. Viddy is currently available as an app in iTunes and to view on their website. An Android version is set to release later this year.

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