The Great War of Microblogging: Twitter vs Sina Weibo

February 23, 2013

With Sina Weibo launching an English platform to entice microbloggers to use its service, the battle ground is drawn. While both Twitter and Sina Weibo have their own merits, the decision to go for either or both is not an easy one.

PRDA Asia recommends that you evaluate both platforms with these findings.

With its engaging features such as Medal Reward System, Hall of Fame and rich media integration, Sina Weibo bodes well with entertainment and celebrity content. Twitter on the other hand stays true to its simplicity-is-king philosophy and is therefore an appropriate platform when it comes to business and professional content.

Though Sina Weibo is also available in English, a large majority of its users are in China and write in Chinese. Businesses wishing to enter China market will do well on this platform.

On the other hand, Twitter is largely a non-Chinese platform. Apart from its high usage rate in the English-speaking business world, increasingly more China companies reach out to English audience on Twitter.

It is also crucial to point out that, unlike Twitter whereby freedom of speech is upheld by-and-large, Sina Weibo accounts are regulated by the Chinese officials. Tales of government censorship and content control are rife. Twitter exists in a free yet mature market, while Sina Weibo exists in a less free, and growing market, so consider this when you decide to use Sina as a microblogging platform of choice.

Your choice between either platforms will depends on your target audience, business purposes and languages used.

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Want to sign up for location based service? The Chinese always have the better option

July 20, 2011

Leave it to the Chinese to make things fancier, funner, more interactive and, well, better. While location based services are all the rage these days (think Foursquare where people childishly compete over mayorships and badges), Chinese start-up Douban has decided it’s about time that they join the bandwagon and basically offer more. Forget about badges for checking in while in an airport somewhere or for being on a ship or for partying with friends until 3 in the morning. Douban.com’s DuiJiao allows users to check-in to venues across China, and share their activity amongst anyone they choose to follow. DuiJiao is the latest addition to Douban.com features which now range from movie and book reviews, user blogs and brand mini sites to its original Last.fm-style music streaming.

So here’s the lowdown – DuiJiao has all the features of a “standard” location based service but what makes it really better is the fact that it provides the platform for people to share their expertise, tips and reviews about a certain venue or service and people can also ask! Moreover, DuiJiao can also let the users “follow” venues as well as individuals. This means that DuiJiao has infused the power of Twitter and microblogging within their location based service. This is a plus point for owners of a certain business since he or she can follow what the customers want, ask for, discuss about and even criticize. It’s instant feedback that they can “follow” or monitor using any Internet ready gadget or mobile/smart phone. Instant feedback straight from the horse’s mouth, so to speak.

Currently, Sina Weibo microblogging service users can log-in and use all the features by connecting with their Weibo account, for a single sign-in solution.

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