Hiring a Social Media Manager: Does Age Matter?

August 9, 2012

Social Media Managers are higher in demand now that companies of all sizes are jumping onto the social media bandwagon. This is a smart move considering consumer trust increases sales.

The importance of a Social Media Manager role is obvious, but the more pressing question is: do you hire someone young who may be instinctive about social media usage, or someone more experienced in dealing with customer service and crisis management?


Consider the three main points of hiring a Social Media Manager.

First, you need to look for someone who is digitally savvy. Your new Social Media Manager should definitely already be on social networks for their personal and professional life. This may be someone young who grew up during the Facebook years, but someone older may have better aptitude to adapt social networks for business purposes.

Regardless of age, it is important for your Social Media Manager to be able to write, and write well. In this digital age, what you publish online is literally there for eternity, therefore it is important that what you put out there represents your company’s tone of voice and personality.

Finally, hire someone who is a people connector. This person will help manage the face of your brand by interacting with your consumers regularly. The Social Media Manager should be able to answer questions from consumers, interact with copywriters, and bring a positive light to your brand.

So, does age count? Age should never be a consideration in recruitment, therefore go for the qualities which really matter in the long run.

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Senior Executive: Career risk and reward

January 7, 2009

http://blog.xdirections.com: Calculating career risk and reward is another important skill of senior executives. Mark Powell shares insights from the latest senior executive Asia survey in this informative video. Watch the whole series for more insights.


Executive Centre: episode 3 – Focus on your business

December 15, 2008


http://www.executivecentre.com presents Lisa Cheng in this third episode where she transforms her business from chaos to calm. Executive Centre serviced offices takes care of your business needs so you can focus on managing your business.
http://www.executivecentre.com/hk/介紹Lisa在這第三集,如何把她的業務從混亂到整潔。行政中心的服務型寫字樓照顧您的業務需求,使您可以集中精力管理您的業務。


Executive Centre: episode 2 – “Chaos to Calm” serviced office transformation

December 10, 2008

www.executivecentre.com from Chaos to Calm. Piles of paperwork disappear as Lisa goes from Chaos to Calm in this serviced office transformation episode 2. Executive Centre whenever and where ever you do business.


Executive Job Survey: Senior Executive Motivators

November 25, 2008

Is it Ego or well earned confidence. Mark Powell reveals the finding of the Executive Survey on what motivates Senior Executives. Watch the entire series episodes to see the entire survey findings and take our poll at http://blog.xdirections.com

是自負還是自信?Mark Powell 為我們剖析什麼是成功人士的推動力.收看整輯節目,以了解什麼是成功人士 http://blog.xdirections.com


ServCorp 3 Keys to Success: Recruitment in Asia

November 25, 2008

Recruiting and retaining employees is critical to business success. So what is most effective in Asia? Genevieve Heng, Principal Derwent Executive provides powerful insights into the Asia job market and how to effectively recruit and retain a strong workforce. This is the 4th in a 7 part thought leadership series sponsored by ServCorp Smart Offices.

招聘及挽留人才是關乎一個企業成功與否的重要因素,但怎樣才能有效率地招聘及挽留人才 ?Principal Derwent Executive的Genevieve Heng將會詳情講解如何在亞洲有效率地招聘及挽留人才.想知道更多,可以繼續收看其 餘六集.本特輯是由ServCorp Smart Office 贊助.



SOUTV: Executive Job Survey: Measuring Success

November 18, 2008

High level executives want more than money. Mark Powell provides insight into the incentives Senior Executives want most. Watch the entire series to see the full survey results. http://blog.xdirections.com


Executive Job Survey: Senior Executive Motivators

November 11, 2008

Is it Ego or well earned confidence. Mark Powell reveals the finding of the Executive Survey on what motivates Senior Executives. Watch the entire series episodes to see the entire survey findings. http://www.so-u.tv

是自負還是自信?Mark Powell 為我們剖析什麼是成功人士的推動力.收看整輯節目,以了解什麼是成功人士.www.s o-u.tv



Executive Career Survey: The Talent Gap

November 2, 2008

Survey of 100 Senior Executives in Asia results revealed. This episode explores the “talent gap”. There is often a difference between what the executive and the company want. How best to understand and manage this is discussed. Mark Powell reveals the informative findings in this engaging 8 part series.www.so-u.tv

集合了100名亞洲的高級行政人員的意見,得出一些值得你知道的有用資料.今日將會探討如何為公司選擇合適的員工.Mark Powell 會為我們逐一講解當中的含意.www.so-u.tv