Prosperity Research created a series of action videos highlighting the Lamma 500 dragon boat race. These were seed in social network spaces to engage fans. The results were high view rates, increased sponsor’s brand visibility and strong promotion platform for next years race. YouTube top video. Over 250,000 video views across all channels.
Social Media Case Study: Lamma Dragon Boat Race
April 16, 2009
Leave a Comment » |
business, Hong Kong | Tagged: #smm, events, Hong Kong, internet, prosperity research, ROI, SO-U.TV, social media, Social Media Marketing, social network, SOUTV, video |
Permalink
Posted by soutv