Where to find online consumers in China

August 1, 2011

Are you a businessman in China who wants to attract not only the Chinese consumers online but more importantly, the consumers who have the buying power? Do you want to know where to find online consumers in China? You might think that you know where and how to find them but if you consider the latest data gathered by Burson Marsteller China, you might just be in for a surprise.

According to BMChina’s latest gathered data on China’s top websites with the largest percentage reach, Baidu.com remains to be the top website in terms of percentage reach. Admittedly, no argue there. With a powerful 88.9 percent reach, Baidu remains a powerhouse. QQ, Taobo, Sina and Youku come next. Hence, if you want to reach out to consumers in China and you have a website, to submit your URL to these websites is definitely a great idea.

Now if you’re interested with what’s going on in the social media world, then you might be surprised to know that social networking website Sina Weibo is not the runaway winner after all. Interestingly, Renren has a bigger reach compared to Sina Weibo. Were you surprised as we were? The data gatherers had an explanation, though. Renren, apparently, had a bigger “population” compared to Sina Weibo. And we all know what that would entail — the bigger population, the better chance for you to tap more people. Hence, concentrating on Sina Weibo may no longer be a feasible idea these days. Still, you must consider that making a mark in other sites aside from Sina Weibo may also require the expertise of an established digital agency. By the way, other top social network players are QZone, Pengyou and Kaixin001.

In conclusion, if you want to reach out to online consumers in China and you want to know what they want, what they need or what they are looking for, then perhaps it’s high time that you divert some of your efforts to other social networking sites now. Don’t just concentrate on what you think or perceive is popular.

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Want to sign up for location based service? The Chinese always have the better option

July 20, 2011

Leave it to the Chinese to make things fancier, funner, more interactive and, well, better. While location based services are all the rage these days (think Foursquare where people childishly compete over mayorships and badges), Chinese start-up Douban has decided it’s about time that they join the bandwagon and basically offer more. Forget about badges for checking in while in an airport somewhere or for being on a ship or for partying with friends until 3 in the morning. Douban.com’s DuiJiao allows users to check-in to venues across China, and share their activity amongst anyone they choose to follow. DuiJiao is the latest addition to Douban.com features which now range from movie and book reviews, user blogs and brand mini sites to its original Last.fm-style music streaming.

So here’s the lowdown – DuiJiao has all the features of a “standard” location based service but what makes it really better is the fact that it provides the platform for people to share their expertise, tips and reviews about a certain venue or service and people can also ask! Moreover, DuiJiao can also let the users “follow” venues as well as individuals. This means that DuiJiao has infused the power of Twitter and microblogging within their location based service. This is a plus point for owners of a certain business since he or she can follow what the customers want, ask for, discuss about and even criticize. It’s instant feedback that they can “follow” or monitor using any Internet ready gadget or mobile/smart phone. Instant feedback straight from the horse’s mouth, so to speak.

Currently, Sina Weibo microblogging service users can log-in and use all the features by connecting with their Weibo account, for a single sign-in solution.

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