Shares: It’s Not What You Know But Who You Know… Online

July 6, 2012

As a rule to success, effective networking is a key people skill you must learn as you climb the corporate ladder. While nothing beats the real life experience of meeting new people and getting to know them, there are now many online sites that simplify this for you. As Hong Kong’s leading online job portal, has some great social media networking advice for you to follow.

LinkedIn is considered the Holy Grail of professional networking online. It is no longer just nice to have a LinkedIn profile; not having a complete profile can put you at risk of being ignored by potential recruiters and employers. Many of your colleagues past and present have a profile on the platform, and connecting to them opens up their connections to you. Build your LinkedIn empire tactfully and professionally with the help of
Although Facebook is quite the “social” website, joining the right Facebook groups with members from your industry or profession will be well worth the effort. Most of these “honeypots” are invite-only groups, so work on those relationships and get clued in. A great way to start is by joining social media events in your area and to get to know digital influencers. also lists great professional smartevents to further help your networking.

Twitter and Sina Weibo make networking easy. Since messages are public, you can join any ongoing conversations and meet like-minded people. Following hashtags is the easiest way to get started. You can also follow to meet other local professionals like you!
The key to success network online is to bring your relationship offline and nurture it in real life. Having a digital life certainly makes connecting with like-minded professional easier, but nothing beats a firm handshake and a smile.

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Where to find online consumers in China

August 1, 2011

Are you a businessman in China who wants to attract not only the Chinese consumers online but more importantly, the consumers who have the buying power? Do you want to know where to find online consumers in China? You might think that you know where and how to find them but if you consider the latest data gathered by Burson Marsteller China, you might just be in for a surprise.

According to BMChina’s latest gathered data on China’s top websites with the largest percentage reach, remains to be the top website in terms of percentage reach. Admittedly, no argue there. With a powerful 88.9 percent reach, Baidu remains a powerhouse. QQ, Taobo, Sina and Youku come next. Hence, if you want to reach out to consumers in China and you have a website, to submit your URL to these websites is definitely a great idea.

Now if you’re interested with what’s going on in the social media world, then you might be surprised to know that social networking website Sina Weibo is not the runaway winner after all. Interestingly, Renren has a bigger reach compared to Sina Weibo. Were you surprised as we were? The data gatherers had an explanation, though. Renren, apparently, had a bigger “population” compared to Sina Weibo. And we all know what that would entail — the bigger population, the better chance for you to tap more people. Hence, concentrating on Sina Weibo may no longer be a feasible idea these days. Still, you must consider that making a mark in other sites aside from Sina Weibo may also require the expertise of an established digital agency. By the way, other top social network players are QZone, Pengyou and Kaixin001.

In conclusion, if you want to reach out to online consumers in China and you want to know what they want, what they need or what they are looking for, then perhaps it’s high time that you divert some of your efforts to other social networking sites now. Don’t just concentrate on what you think or perceive is popular.

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