Advocacy [2.0] commemorated this year’s World AIDS Day on December 1, 2012 by launching its new logo and website. Through the growth and evolution of Advocacy [2.0] as an AIDS advocacy organization, a new logo has been created along with a new website to provide tools and information required for effective AIDS and HIV advocacy work.
One of the main features of the new website is the “Existing Tools” section which houses an incredible collection of resources for new and experienced advocates. The “Existing Tools” is great for new or experienced advocates, and includes items such as links for volunteering, best practices on collaboration, promotional tools for social media, and methods to engage decision makers.
A powerful networking medium used in advocacy work is social media and in this revision of the website, direct links and posts to Advocacy [2.0] social media accounts have been added, allowing continuous communication of information within the HIV and AIDS advocacy community. In addition to the website, the Advocacy 2.0 Facebook page is another resource that is updated frequently with useful news, resources and case studies.
For those advocates that prefer face-to-face interaction, information on the Advocacy [2.0] summit and an event calendar has been made available. The event calendar is also an open source tool with a downloadable widget that can be used in any individual or organization advocacy’s websites.
As Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” Advocacy [2.0]’s website relaunch continues to share the successes of HIV and AIDS advocacy from around the globe to unite and work together in a common goal of stopping the spread of HIV and AIDS.
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