How the return of Wheel2Wheel founder Morgan Parker is also social media’s success

August 26, 2011

How fast time flies. It was not too long ago when Wheel2Wheel founder Morgan Parker embarked on a historical journey. A journey that was borne out of sheer passion to help others, a philanthropic journey that, truth be told, had the makings of a great reality adventure show – 25,000 kilometers, 125 days, 10 humanitarian causes – aboard a motorcycle, no less!

Now, he’s back. After a successful adventure aboard his trusty motorbike, and with generous support from sponsor Hudson, Morgan Parker received the ultimate red carpet treatment on August 23, 2011. He also shared some of his amazing stories from the road including the misadventures and trials. The event was also serve as a launch pad of sorts for the upcoming Wheel2Wheel TV series.

Do you know, though, that over and above the successful charity ride of Morgan Parker, over and above the adventure and the show of humanity and care for others, this event also signals the success of social media? It signals the success of technology, of cost-efficient advertising and advocacy channels, of people empowerment and of social good.

Social media has played, is playing and will for sure continue to play a great role in not only Morgan Parker’s recent successful motorcycle expedition but also in Wheel2Wheel’s operation.

Because of social media, the independent, non-profit organization now enjoys tremendous support and donations not only from individuals but from other groups and associations as well. Because of social media, Wheel2Wheel’s causes have been made known and through the easiest, fastest and most cost-efficient methods possible. Because of social media, people’s innate desire to help was ignited and it did not take long before they made Wheel2Wheel’s messages, videos, pictures and weblinks viral. Talk about free and easy advertising! Because of social media, Morgan Parker, his staff, supporters, fellow volunteers and partners have proven that there should never be any reason not to go out there and do your share.

Morgan Parker’s journey was a success, all right. Hands down. And social media was part of the entire adventure.

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http://www.facebook.com/SOUTV.Asia
Or Follow us on Twitter:
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Wheel2Wheel founder finishes amazing 125-day adventure

July 14, 2011

Morgan Parker, founder of non profit organization Wheel2Wheel, has come home…and he even arrived in style. Arriving on the 4th July at around noon, he was welcomed by friends, family, local motorbike riders as well as supporters. He led a pack of people mighty proud of his achievement. After all, how long has it been since a Brisbane, Australia native finished some 25,000 kilometers through Hong Kong, China, Vietnam, Laos, Cambodia, Malaysia, Thailand, Indonesia, Timor-Leste and finally in his native Australia? We may be wrong but we have a feeling that no other Australian has done something like this…and all for charity!

Truly, what Morgan Parker did was an amazing feat. His transcontinental charitable motorcycle expedition took him 125 days on the road but in all these 10 countries, he was able to raise awareness and even provide financial assistance to 10 brilliant yet under-recognized charitable organizations throughout Asia and Australia. To say that what Morgan Parker did was truly inspirational may even still be an understatement.

The Wheel2Wheel founder rode his trusty BMW F800GS motorbike through some of the region’s most beautiful and challenging terrain. He has truly shown persistence, will, dedication and passion for the under-privileged. His feat has become a reminder for those who have lost hope. His feat also serves as an inspiration for those who want to become heroes in their own right. Nothing is impossible. One can start small and one can also start with a big bang. What’s important is that one DOES something.

Morgan Parker’s feat is a great example of someone out there who is willing to cross borders, if only to help some people in need.

Wheel2Wheel is an innovative independent non-profit organisation created to raise awareness and provide financial assistance to brilliant yet under-recognised charitable organisations throughout Australasia. Wheel2Wheel is carbon neutral and entirely self-funded.

For more details, Find Wheel2Wheel on Facebook or follow them on Twitter!

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http://www.facebook.com/PRDA.Asia
Or Follow us on Twitter:
http://twitter.com/#!/PRDA_asia


Hand in hand with Wheel2Wheel

June 27, 2011

One of the challenges faced by independent non-profit organizations is to let their causes be known by as many people – nay, as many donors, volunteers and other interested parties – as possible. Truth be told, this is the biggest challenge that a non-profit organization should, would and could face. And it does not help when you add the fact that the information dissemination should be done as fast as possible and in the most cost-efficient (read: lowest cost or better yet, free!) way possible.

This was a challenge not unknown to Wheel2Wheel. Wheel2Wheel was founded by Morgan Parker to raise awareness and provide financial assistance to brilliant yet under-recognized charitable organizations throughout Australasia. An independent non-profit organization, Wheel2Wheel knew that they only had limited time and resources to spread the word. And to top it all off – Wheel2Wheel knew that they had to do everything alongside the fact that they also had to rally up interest for social responsibility as well as donations from generous souls. It was, no doubt, a big yet exciting challenge.

That’s when they decided to work hand in hand with Prosperity Research Digital Agency (PRDA). PRDA was founded by Douglas White who loved the idea of social media being the most cost-efficient measure to exercise social responsibility. A social media agency based in Hong Kong, PRDA saw the magnanimity of Wheel2Wheel’s passion, dedication and goals. Hence, working together became an easy task. And it helped a great deal when the people behind PRDA liked working alongside organizations that do social good. After all, what’s social media if you don’t do it for the benefit of many?

As soon as PRDA and Wheel2Wheel forged a partnership, everything just jelled together. Both proved that by working hand in hand, with social media as part of their driving force, no challenge is too magnanimous to overcome.

http://www.facebook.com/Wheel2Wheel
http://www.wheel2wheel.tv/
http://twitter.com/#!/wheel2wheelteam


Yes, the power of social media can help clean the air we breathe

June 22, 2011

By definition, social media is the medium for social interaction. Using web-based and mobile technologies, social media has literally made the world smaller — with just a few clicks, a couple of keyboard taps and quick share of information, the world has become one big interactive platform. Because it’s easy to use and highly accessible, social media is now also being tapped for events, causes and things that can somehow create change in society. Enter – social media for social good.

One perfect example of how social media is helping causes is by taking a quick look on the Clean Air Network and the good work they do. The Clean Air Network’s mission is to educate the public about the health impacts of air pollution and encourage Hong Kongers to speak out in favor of better air quality management, a flash mob type of event was held recently in Hong Kong. The event was very well participated in — proving that there is, indeed, a clamor for better, cleaner and healthier air in Hong Kong.

Social media played a big role in the promotion of this flash mob type of event. Via the power of social media, more Hong Kongers knew about the event. As a result, more decided to take part in such a cause that aimed to spread awareness and to encourage more people to fight for their rights.

Which, ultimately, was in consonance with the goals of both PRDA Asia and Wheel2Wheel. Prosperity Research Digital Agency (PRDA), a Hong Kong-based social media agency, along with Wheel2Wheel, an independent non-profit organization, supported the Clean Air Network and even sent some representatives to join the flash mob. Both PRDA and Wheel2Wheel officials say that they wanted to highlight and honor the Clean Air Network and the good work that they do, hence, they joined the event and they attested that they truly felt empowered. Nothing beats joining events that are for the good of many!

http://www.facebook.com/cleanairnetwork
www.twitter.com/cleanairnetwork
http://hongkongcan.org/


Using social media for social good

June 1, 2011

Inarguably, social media is now a part of every person’s life. With more than 500 million people on Facebook, more than 200 million on Twitter and millions more in other social networking sites, it’s natural to deduce that social media is truly powerful – one that can either make or break something and one that can either be used for bad or good. Of course, we prefer the latter. On the other hand, social media is also a form of power of its own. Apart from the fact that it can be used to quickly and easily send information, it can empower people as well. It can urge someone to do something and it can inspire someone to start something. Yes, social media can also be used for social good.

Take the case of Wheel2Wheel. An independent non-profit organization created by Morgan Parker to raise awareness and provide financial assistance to brilliant yet under-recognized charitable orgs throughout Australasia, Wheel2Wheel launched on March 1, 2011 an entirely self funded adventure that’s set to cover 20,000 kilometers throughout 10 countries. The good news: Wheel2Wheel will send all donations to 10 charities representing the 10 countries. Better news: PRDA Asia, a social media agency in Hong Kong, has made it easier for Wheel2Wheel to make their project known through social media. They managed the project and saw to it that it got favorable exposure in the social media world. Result: word spread not only about the 100-day project but of the organization as well and donations for the charities have been on constant influx.

Another great sample of social media being used for social good is the Earth OK Hong Kong. Earth OK is a series of community investment programs on youth, education as well as environment sustainability. With the help of social media, Earth OK successfully encouraged people to plant trees, among other voluntary works, and empowered people to continue to be socially responsible.

Now that’s the power of social media.

www.wheel2wheel.tv
www.facebook.com/wheel2wheel
www.twitter.com/wheel2wheelteam
www.youtube.com/wheel2wheelchannel   http://www.facebook.com/LovetheEarthPlantaTree http://www.facebook.com/Earth.OK.global http://www.facebook.com/EarthOK.hk
http://weibo.com/clpgreenpark


Wheel2Wheel: North Laos and Child’s Dream

January 5, 2011

On March 1, 2011 Morgan Parker  will embark on his Wheel2Wheel enduro adventure.  A 20,000 km, 100 day, 10 country journey, Wheel2Wheel aims is to raise money and awareness for charitable organisations across Asia and Australia.  In mid-March, after tackling the illegal moon bear issue of Vietnam in support of Animals Asia, the Wheel2Wheel riders will arrive in Laos where they will highlight the educational needs of marginalized children and youth in support of Child’s Dream.

Wheel2Wheel is 100% self funded. All Donations through “Live the Dream” options are channeled back to the 10 Charities. The donations allocated toChild’s Dream will help build a school in Laos.

 

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The journey through Laos encompasses a visit to the haunting Vieng Xai caves, the mysterious Plain of Jars, the remote Bolevan Plateau and the charming Luang Prabang and Vientiane.

The beautiful Landscape of Laos cannot disguise the troubled history of the country from domination by Thailand, French colonialism, devastation from the Vietnam War and isolation due to communist rule.  Laos is one of the least developed countries in the world, as listed by the United Nations Conference on Trade and Development (UNCTAD).  Education is poorly funded and over 30% of the population is illiterate.

Child’s Dream‘s main goal is to empower underprivileged children in the Mekong Sub-Region by providing them with better education infrastructure. In 2010 alone,Child’s Dream helped renovate 6 schools in Laos so that each facility is able to accomodate more students in the community.


Baan Khon Piak Primary School Before

Local villagers built this school with local materials and some zinc for the roof.  Due to poor construction materials and the villagers’ lack of expertise, the building often required repairs. The team at Child’s dream helped the community build a new school, furnished the classrooms with better quality desks and chairs, and installed four toilets and a water system to improve the students’ health.


Baan Khon Piak Primary School after renovation


About Wheel2Wheel:

Wheel2Wheel is an independent non-profit organisation created by Morgan Parker to raise awareness and provide financial assistance to brilliant yet under-recognised charitable organisations throughout Australasia.  Through its innovative approach of visiting these grass-roots organisations during motorbike enduro-adventures, Wheel2Wheel can experience first-hand the deeds and needs of the people on the ground.  By harnessing the support of mass mediaWheel2Wheel aims to provide the public with objective insight to the key social, environmental, and humanitarian issues facing the region.

Find Wheel2Wheel on:
www.youtube.com/wheel2wheelchannel
www.facebook.com/wheel2wheel
www.twitter.com/wheel2wheelteam
http://www.bmwunstoppable.com/unstoppable/wheel2wheel.htm


Wheel2Wheel: Vietnam and Animals Asia

December 23, 2010

On 1 March 2011 Morgan Parker and Simon Lock set off from Hong Kong on a 20,000 km, 100 day, 10 country enduro adventure, Wheel2Wheel.  Wheel2Wheel‘s purpose is to raise money and awareness for charitiable organisations across Asia and Australia.  Wheel2Wheel also aims to inspire others to step out of their comfort zone and do more to help others. The 10 country motorbike journey will take them from Hong Kong to Brisbane.  After passing through China, Wheel2Wheel will traverse Vietnam putting the spotlight on animal cruelty and the illegal poaching of moon bears for bile extraction in support of Animals Asia.

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After crossing the China-Vietnam border, Morgan and Simon will tackle a dangerous 200km ride along the picturesque northern Vietnamese coastline to the beautiful Halong Bay.  Here theWheel2Wheel Team will witness at close range thousands of amazing limestone pinnaclesprotruding from the waters at Vietnam’s most famous World Heritage site.


Halong Bay



Cruising down a highway for 150km, the Wheel2Wheel team heads to the charming and historical city of Hanoi. As Wheel2Wheel continues their journey west, the Team will cross thelower ranges of the Tonkinese Alps down into beautiful valleys of classic Vietnamese rice fields.

 

The wild forests of Vietnam once provided the most nurturing habitats for both the Malayan sun bear and the Asiatic black bear (or moon bear). However, illegal poaching of bears has caused the numbers of both species to decline dramatically.  Asiatic black bears and sun bears are now facing total decimation in the wild as a result of the establishment of hundreds of illegal facilities, which keep bears for the extraction of bile.






Founded by Jill Robinson, Animals Asia team have been investigating bear farming in Vietnam since 1999. Today there are 3,410 farmed bears in Vietnam with another 602 captive bears used for display purposes.  Animals Asia is in need of help to raise funds for the Moon Bear Rescue Centre in Tam Dao National Park. They are now in the middle of building Phase Two which comprising dens, semi-natural enclosures, and rehabilitation areas for severely disabled bears. They also employ a veterinary team on site, bear managers and local workers – a team of people who will be there to care for the bears for their lifespan of 25 years or more. To stay tuned on all the wonderful things Animals Asia are doing, join their Facebook Page:http://www.facebook.com/AnimalsAsia

About Wheel2Wheel:

Wheel2Wheel is an independent non-profit organisation created by Morgan Parker to raise awareness and provide financial assistance to brilliant yet under-recognised charitable organisations throughout Australasia.  Through its innovative approach of visiting these grass-roots organisations during motorbike enduro-adventures, Wheel2Wheel can experience first-hand the deeds and needs of the people on the ground.  By harnessing the support of mass mediaWheel2Wheel aims to provide the public with objective insight to the key social, environmental, and humanitarian issues facing the region.

Wheel2Wheel is 100% self funded. All donations through our “Live the Dream” options are channeled back to the 10 charitable organisations.

Find Wheel2Wheel on:
www.youtube.com/wheel2wheelchannel
www.facebook.com/wheel2wheel
www.twitter.com/wheel2wheelteam
http://www.bmwunstoppable.com/unstoppable/wheel2wheel.htm



Wheel2Wheel Motorcycle Journey: Stage 1 Hong Kong

December 13, 2010

On March 1, 2011 Morgan Parker and Simon Lock start their 20,000 km, 100 day, 10 country journey for charity by taking it one stage at a time. The name of this enduro adventure is Wheel2Wheel. Wheel2Wheel’s purpose is to raise money and awareness for 10 charities and non-profit organizations across Asia.  The 16 stages on this endurance adventure will take them through 10 countries from Hong Kong to Brisbane. This is a trip that most of us would only dream about.

Wheel2Wheel is 100% self funded. All Donations through “Live the Dream” options is channeled back to the 10 Charities.

Stage one of the trip starts in beautiful Hong Kong. A gem of a city sitting in the South China Sea. Despite its beauty it has terrible problems. Over crowding creates hazardous air pollution levels. Wheel2Wheel has selected Clean Air Network as their Hong Kong Charity.

Clean Air Network (CAN) is an independent NGO which aims to encourage the public to speak out about the health impacts of air pollution. Donations can be made directly to CAN or by sponsoring Wheel2Wheel through “Live the Dream” options. 100% of the profits from Live the Dream will go back to the 10 charities. Find out more about CAN on their website http://www.hongkongcan.org, Facebook or on Twitter.

After settng off on their BMW F800GS motorbikes from BMW Concessionaires (HK) Limited Morgan Parker and Simon Lock will leave Hong Kong and travel north, the noise and pollution of the city slips away and rural land and forests dominate the landscape. There is nothing but open road on the way to the China border. What lies ahead is an adventure waiting to unfold.

About Wheel2Wheel:

Wheel2Wheel is an independent non-profit organisation which aims to raise awareness and provide financial assistance to brilliant yet under-recognised charities throughout Australasia.  Through its innovative approach of visiting these grass-roots charities during motorbike enduro-adventures, Wheel2Wheel can experience first-hand the deeds and needs of the people on the ground.  By harnessing the support of mass media, Wheel2Wheel aims to provide the public with objective insight to the key social, environmental, and humanitarian issues facing the region.

Find Wheel2Wheel on:
www.youtube.com/wheel2wheelchannel
www.facebook.com/wheel2wheel
www.twitter.com/wheel2wheelteam
http://www.bmwunstoppable.com/unstoppable/wheel2wheel.htm