For a brand, monitoring brand conversations on social media is more than just counting the number of likes or Twitter mentions. The ultimate goal of brand social media monitoring is to understand where and how the brand consumers are engaged with the brand through social media and engage the consumers at the right moment with the right message. That’s why JamiQ provides your brand with our Monitor Everything feature!
JamiQ knows that the foundation of social media monitoring is the ability to capture most, if not all, online conversations. Just like a search engine, the more web pages that are covered the better a service it is. JamiQ uses the world’s best search engines, APIs, RSS feeds, and specially built web crawlers to monitors the social media in real-time. Our revolutionary design and relentless approach enables us to capture social media posts on blogs, forums, microblogs, news, social networks, video sites, and more. Based in Asia, JamiQ specializes in monitoring the diverse and multilingual Asian social media.
Consumers often engage with multiple social networks simultaneously. They also cross reference messages within the social networks. On Twitter, tweets often contain links to other social networks including Youtube.com, Facebook, Instagram, Vine, and Pinterest. This shows that when tweeting, people also share images, videos, or updates present in other social networks. By monitoring content shared across social networks with the help of JamiQ, brands can explore what content is being cross-shared and what media type is being used. Brand’s can then use these findings to construct messages in various forms that cater to different social networks. JamiQ’s Monitor Everything feature lets you know where your customers talk about you and your competitors so you can strengthen brand engagement across all social networks.
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Posted by soutv 
www.SO-U.TV Blog 
Business in trouble? Social media can come to the rescue!
July 21, 2011Are you an entrepreneur? Did your business recently encounter a nasty problem that has started to catch a lot of fire online? Need fast, cost-efficient damage control? While good PR is most likely every person’s go-to in trying times, it might interest you that social media can also be your best friend. In fact, if you have the right approach for social media, if you try and embrace it and its power and perhaps if you have a good social media agency to help you, then you’re in good hands. Here’s why.
Unlike traditional PR where you may encounter polite denials from writers and editors, technicalities in terms of press releases and of course, face the possibility of pitching/offering more because your competitor may be offering something along the lines of what you have, social media is powered by the most important group of people – the consumers themselves. These individuals have access to social media, they have access to the wide range of channels and tools that more often than not, you have no other choice but to face the problem head on, fuel the fire with fire, provide apology when needed and counter the problem with nothing but reassurance.
Just take the case of KFC Malaysia where two videos purportedly showed something negative. What the food chain did was immediately tap the power of Facebook and provided the platform for their consumers to air their grievances. As expected, the Facebook page was flooded with complaints but while this was going on, the food chain was also busy creating videos that addressed the problems head on. The videos presented pretty visuals – clean kitchens, great, smiling staff, accommodating manager – plus the reassurance that they only practise professionalism. The social media campaign proved to be very effective. Needless to say, the complaints died down, people started to trust the food chain again and everything just went back to normal as if nothing major happened. Given these, it’s pretty difficult to say if the same results can be achieved if the food chain went through traditional PR.
The point is – social media is easily accessible and it’s there for the taking. You just really need to harness its power. And once you know how to do this, business will be easy breezy.
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