Whether your brand is marketing towards business, consumers, or both, it’s important to know what strategies are most effective for each market. While there are some similarities in the content marketing tactics used by business to business and business to consumer marketers, there are also some key differences. To be effective, content must target the right consumer on the right platform with the right message. Businesses to business marketing, for instance does better on LinkedIn. LinkedIn is the is the top social media platform used by B2B companies, while B2C companies find the most success on Facebook. As you can see, knowing the difference, makes a difference. Thankfully, JamiQ offers many features to make the whole process a lot easier!
Regardless of which market your brand is trying to reach, it’s crucial to know what is trending in social media, as it is the most popular platform for marketing. This is why JamiQ Monitors Everything. The foundation of social media monitoring is the ability to capture most, if not all, online conversations. Our revolutionary design and relentless approach enables us to capture social media posts on blogs, forums, microblogs, news, social networks, video sites, and more. With JamiQ on your side, you’ll always be in the know of the social media world.
Using different strategies for each market will ensure that you’re truly targeting who you want to, but now you need to know how your brand is being perceived. JamiQ has a Sentiment Detection feature so you always know where your brand stands. Using our specially designed natural language processing technology, JamiQ is able to detect the sentiment of every post on the fly. The sentiment chart gives you an indicative view of the perception surrounding your brand so you can react immediately when you notice a sudden change of heart. While machine-driven sentiment detection isn’t a replacement for human intellect, it provides the much needed leverage for monitoring the vast number of opinions that are generated online every single day. With proper content marketing and JamiQ, your brand will be a hit with businesses and consumers alike!
To get the help of JamiQ, be sure to visit http://jamiq.com
Also, be sure to check out this infograph to see the other differences between B2B and B2C marketing: http://www.pinterest.com/pin/110760472058949539/
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